SayPro “List 100 monitoring and evaluation indicators suitable for SayPro’s monthly marketing plan.”

📊 100 M&E Indicators for SayPro’s Monthly Marketing Plan

🟢 A. Reach & Awareness Indicators (1–20)

1. Number of impressions per platform
2. Total social media reach
3. Website pageviews (monthly)
4. Unique website visitors
5. New followers/subscribers (Facebook, Twitter, LinkedIn, etc.)
6. WhatsApp broadcast reach
7. Email campaign open rate
8. Email click-through rate (CTR)
9. Video views (YouTube, Facebook, etc.)
10. % Increase in brand mentions
11. Google search traffic volume
12. Bounce rate on campaign landing pages
13. Average time on page
14. Number of first-time visitors
15. Geo-location of visitors (by province/region)
16. Source of traffic (organic, referral, paid)
17. Number of external backlinks gained
18. Social media post reach (per post/campaign)
19. Hashtag reach or use count (#SayProYouth, etc.)
20. Digital ad impressions (Google, Meta)

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🟡 B. Engagement Indicators (21–45)

21. Social media likes, shares, and comments
22. Engagement rate per post
23. Average video watch time
24. Number of poll participants
25. Number of questions/comments submitted
26. Social media save/bookmark count
27. Retweets and quote tweets
28. WhatsApp responses or replies
29. Number of user-generated posts or tags
30. Number of completed surveys or feedback forms
31. Total email replies or inquiries
32. Event registration click-throughs
33. SMS campaign response rate
34. Number of downloads (flyers, PDFs)
35. App clicks or feature usage (if applicable)
36. Blog post comments or shares
37. Reactions per campaign type (awareness vs. recruitment)
38. Number of outbound clicks per post
39. Engagements by device type (mobile, desktop)
40. Engagement by age group/gender
41. Repeat user rate
42. Email list growth rate
43. Number of DMs/messages received
44. Response time to inquiries
45. Chatbot interaction rate

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🔵 C. Conversion & Action Indicators (46–65)

46. Number of new student sign-ups
47. Number of applications submitted (bursary, training, etc.)
48. Event attendance rate
49. Form completion rate
50. Leads generated per campaign
51. Downloads of application forms
52. Click-to-call rate (mobile)
53. Volunteer sign-up conversion
54. Conversion rate per traffic source
55. % of interested contacts that take action
56. Donor inquiries or donations via marketing
57. Monthly webinar attendance
58. Registration abandonment rate
59. Sign-ups from referral links
60. Google Ads conversion rate
61. Number of participants joining WhatsApp groups
62. Community referrals made
63. Total inbound email inquiries
64. Completion of post-registration surveys
65. Digital tool engagement (e.g., SayPro dashboard logins)

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🟠 D. Impact & Learning Indicators (66–85)

66. Change in awareness pre- and post-campaign (survey)
67. Youth reporting increased confidence (survey result)
68. Partner feedback on quality of leads
69. Rate of return participation (repeat users)
70. Knowledge retention score (quizzes)
71. % of youth applying knowledge post-campaign
72. Testimonials received per campaign
73. % of campaign participants referred by peers
74. Change in enrolment rates per month
75. Change in youth employment readiness (post-program)
76. Campaign satisfaction score (Net Promoter Score)
77. % of trainees completing SayPro follow-up activities
78. Learning platform engagement before vs. after campaigns
79. Use of SayPro resources post-campaign
80. Change in stakeholder awareness (partner survey)
81. Digital confidence growth among participants
82. Self-reported behavior change
83. Motivation level shift (survey)
84. Improvement in information access
85. Time saved or efficiency gained from digital tools

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🔴 E. Operational & Cost Indicators (86–100)

86. Cost per lead
87. Cost per impression
88. Cost per conversion
89. Budget variance per campaign
90. Return on marketing investment (ROMI)
91. Number of campaigns executed per month
92. Average campaign duration
93. Resource hours used per campaign
94. % of planned campaigns completed
95. Budget reallocation frequency
96. Vendor/platform performance rating
97. % of staff reporting campaign alignment with goals
98. Campaign setup time
99. Average time to resolve marketing issues
100. Internal compliance rate with SayPro M&E processes