SayPro Market Research Survey Template: A template for conducting customer surveys

SayPro Market Research Survey Template

Objective: To gather valuable insights into customer preferences, pain points, and satisfaction levels in order to improve SayPro’s product offerings and better align with market needs.

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Customer Information

(These questions help segment and understand your customer base.)

1. Which of the following best describes your role?
   • Business Owner
   • IT Manager
   • Customer Support Manager
   • Operations Manager
   • Other: _______________
2. What industry does your company belong to?
   • Technology
   • E-Commerce
   • Healthcare
   • Finance
   • Education
   • Retail
   • Other: _______________
3. What is the size of your company?
   • Small (1-50 employees)
   • Medium (51-200 employees)
   • Large (201+ employees)

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Product Usage & Experience

(These questions help assess how customers are using SayPro’s products/services and their satisfaction.)

4. How long have you been using SayPro’s services?
   • Less than 6 months
   • 6 months – 1 year
   • 1 – 2 years
   • More than 2 years
5. Which of SayPro’s services/products do you currently use? (Select all that apply)
   • Customer Support Automation
   • Help Desk/ Ticketing System
   • Knowledge Base
   • AI Chatbots
   • Data Analytics
   • Other: _______________
6. How satisfied are you with the overall quality of SayPro’s products/services?
   • Very Satisfied
   • Satisfied
   • Neutral
   • Dissatisfied
   • Very Dissatisfied
7. How easy is it to integrate SayPro’s products with your existing systems?
   • Very Easy
   • Easy
   • Neutral
   • Difficult
   • Very Difficult

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Customer Support & Service

(These questions provide insight into the customer experience with support.)

8. Have you ever reached out to SayPro’s customer support team?
   • Yes
   • No
9. If yes, how would you rate your experience with SayPro’s customer support?
   • Excellent
   • Good
   • Average
   • Poor
   • Very Poor
10. How would you rate the response time to your queries or support tickets?

• Very Fast
• Fast
• Neutral
• Slow
• Very Slow

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Product Features & Improvements

(These questions assess specific feature satisfaction and areas for potential improvement.)

11. Which of the following features do you find most valuable? (Select all that apply)

• AI-powered customer support
• Customizable reporting and analytics
• Integration with third-party tools (e.g., CRM, e-commerce)
• User-friendly interface
• Data security and compliance
• Other: _______________

12. What new features or improvements would you like to see in SayPro’s offerings?

• _______________
• _______________
• _______________

13. Are there any specific challenges or pain points you encounter while using SayPro’s products/services?

• Yes (Please describe): _______________
• No

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Competitive Analysis

(These questions gather insights on the customer’s perspective of competitors in the market.)

14. Which other companies or products do you consider as alternatives to SayPro?

• [Competitor 1]
• [Competitor 2]
• [Competitor 3]
• Other: _______________

15. What is the main reason you chose SayPro over its competitors?

• Price
• Product Features
• Customer Service
• Reputation
• Ease of Use
• Other: _______________

16. Is there anything that competitors do better than SayPro? If so, what?

• _______________

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Future Needs & Expectations

(These questions help understand customer outlook and future expectations.)

17. Do you plan to continue using SayPro’s products/services in the future?

• Yes
• No
• Unsure

18. What additional features or services would encourage you to continue using or upgrade your current plan with SayPro?

• _______________
• _______________
• _______________

19. How likely are you to recommend SayPro to a colleague or friend?

• Very Likely
• Likely
• Neutral
• Unlikely
• Very Unlikely

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Closing Thoughts

20. Do you have any other feedback or suggestions for SayPro?

• _______________

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Survey Completion & Contact Information

(Optional: To gather further details or follow up.)

• Name: _______________
• Company: _______________
• Email: _______________

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Thank You Message:

Thank you for taking the time to complete this survey! Your feedback is valuable in helping us improve and provide better solutions for you. If you have any further comments or need assistance, please don’t hesitate to contact us at [support@saypro.com].

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This survey template is designed to collect a wide range of insights from customer satisfaction, product usage, and competitive positioning, helping SayPro identify areas for improvement, future product opportunities, and strategies for customer retention.