SayPro marketing collateral

SayPro Monthly January SCMR-13 SayPro Monthly Printing: Select appropriate paper stock and finish by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro SCMR-13 (Printing Process)

Topic Focus: The Importance of Paper Weight and Texture in SayPro Marketing Collateral

Department: SayPro Brand Material Office
Program: SayPro Marketing Royalty (SCMR)
Publication: SayPro Monthly – January Edition
Theme: Printing: Select Appropriate Paper Stock and Finish

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✅ I. Introduction to Printing Standards at SayPro

• Overview of SCMR-13 printing protocols
• Why print quality matters in SayPro’s brand presentation
• Alignment with SayPro Brand Material Office guidelines
• Role of print in omnichannel marketing strategies

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✅ II. Understanding Paper Weight: Beyond the Numbers

• Definition & Explanation:
  • GSM (grams per square meter) explained
  • Conversion between GSM, lb (pound), and caliper
• Common Paper Weights & SayPro Usage:
  • 70–90 GSM: Internal memos, everyday communication
  • 100–120 GSM: Letterheads, sales letters
  • 150–170 GSM: Flyers, brochures
  • 200–250 GSM: Covers, promo cards
  • 300+ GSM: Business cards, VIP invitations
• SayPro Case Example: Why 170 GSM was chosen for SayPro January Promo Flyers

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✅ III. The Texture Talk: How Paper Feel Affects Perception

• Types of textures used in SayPro materials:
  • Smooth, matte, satin, gloss, linen, recycled
• Sensory Branding & Touchpoint Psychology:
  • How texture influences emotional response
  • Matching paper feel with SayPro brand tones (e.g., premium vs. eco-conscious)
• SayPro Collateral Mapping:
  • Texture alignment for event programs, product sheets, welcome kits, and loyalty brochures

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✅ IV. Paper Finish: Coated vs. Uncoated

• Definitions and advantages:
  • Gloss-coated: Vibrancy and high-impact marketing
  • Matte-coated: Subtle, premium look
  • Uncoated: Writable, professional
• Choosing finishes based on use-case:
  • Interactive (writeable) vs. visual impact (photo-based)
• SayPro Monthly Finish Standards:
  • Monthly Magazine: Matte cover, gloss interior
  • SayPro Executive Reports: Uncoated, 100% recyclable

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✅ V. Environmental & Sustainability Considerations

• FSC-certified paper: Why SayPro supports it
• Recycled content standards in SayPro Royalty Series
• SayPro Green Initiative: Carbon-neutral printing vendors
• Tips on balancing premium feel and eco-responsibility

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✅ VI. Branding Consistency Across Print Materials

• How to maintain SayPro color fidelity across stocks
• Avoiding brand dilution through inconsistent paper choices
• Paper as a brand ambassador: tactile reinforcement
• Visual & Tactile Moodboards by SayPro Brand Material Office

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✅ VII. Practical Selection Guidelines for SayPro Teams

• Quick reference table: Collateral Type → Recommended Paper Stock & Finish
• Approval process through SayPro Brand Material Office
• Vendor selection checklist (GSM, finish, price per unit, bulk orders)

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✅ VIII. Real Examples from SayPro Print Portfolio

• Case Study 1: January Influencer Kits – Luxe stock with embossed texture
• Case Study 2: Annual Stakeholder Reports – Recycled matte finish
• Case Study 3: SayPro Business Cards – 350 GSM velvet-touch with spot UV

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✅ IX. SayPro Print Testing Lab: Internal Evaluation Framework

• Paper samples & mockups for review
• Guidelines for print proofs and batch review
• Feedback loop between marketing, design, and print vendors

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✅ X. Conclusion and Future Trends

• Innovations in paper tech (stone paper, seed paper, synthetic paper)
• 2025 forecast: More sustainable + sensor-integrated print materials
• Encouragement to innovate within the SayPro SCMR guidelines