Marketing Launch Calendar

Neftaly Cultural Programme – Branding Rollout

Overview

This calendar provides a structured timeline for the launch of the new branding, ensuring that all key milestones, approvals, and promotional activities are executed on time.

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Marketing Launch Timeline

Phase 1: Pre-Launch Preparation (Weeks 1-4)

Task	Owner(s)	Deadline	Status
Finalize branding elements (logo, colors, fonts)	Branding Team	[Date]	[✔/Pending]
Develop comprehensive style guide	Branding & Design	[Date]	[✔/Pending]
Create Marketing and Launch Plan	Marketing Team	[Date]	[✔/Pending]
Prepare feedback session with stakeholders	Project Lead	[Date]	[✔/Pending]
Gather and incorporate stakeholder feedback	Branding Team	[Date]	[✔/Pending]
Finalize press release and key messaging	Marketing & PR	[Date]	[✔/Pending]

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Phase 2: Branding Rollout & Content Creation (Weeks 5-8)

Task	Owner(s)	Deadline	Status
Design promotional materials (flyers, banners, ads)	Design Team	[Date]	[✔/Pending]
Develop and approve social media content	Social Media Team	[Date]	[✔/Pending]
Update website with new branding	Web Development	[Date]	[✔/Pending]
Train internal teams on brand usage	HR & Branding	[Date]	[✔/Pending]
Finalize event details for official launch	Events Team	[Date]	[✔/Pending]

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Phase 3: Launch & Promotion (Weeks 9-12)

Task	Owner(s)	Deadline	Status
Publish press release & announcements	PR Team	[Date]	[✔/Pending]
Launch new branding on social media	Social Media Team	[Date]	[✔/Pending]
Distribute promotional materials	Marketing Team	[Date]	[✔/Pending]
Host official branding launch event	Events & Leadership	[Date]	[✔/Pending]
Engage media and influencers	PR & Marketing	[Date]	[✔/Pending]
Launch branded advertising campaign	Marketing & Ads	[Date]	[✔/Pending]

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Phase 4: Post-Launch Engagement & Evaluation (Weeks 13-16)

Task	Owner(s)	Deadline	Status
Monitor and respond to audience feedback	Social Media & PR	[Date]	[✔/Pending]
Conduct a branding impact analysis	Marketing & Research	[Date]	[✔/Pending]
Adjust strategies based on initial performance	Marketing Team	[Date]	[✔/Pending]
Release post-launch engagement reports	Marketing Team	[Date]	[✔/Pending]
Celebrate success and acknowledge contributors	Leadership Team	[Date]	[✔/Pending]

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Additional Notes:

• All teams must ensure their deliverables align with the brand style guide.
• Any delays should be communicated at least one week in advance.
• A final review meeting will be scheduled one month after launch to assess outcomes and improvements.