SayPro Marketing Workflow Tracker

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro Marketing Workflow Tracker

Purpose:
To provide a unified tracking system for planning, executing, and monitoring digital and offline marketing activities, ensuring integration with CRM, M&E indicators, and program objectives.


🧩 1. Tracker Structure Overview

SectionPurpose
Campaign PlanningDefine the purpose, audience, and timeline of each campaign
Task BreakdownAssign and monitor specific marketing deliverables
Channel DistributionTrack where and how each message is published
Indicator LinkageEnsure alignment with MEL metrics and SayPro program goals
Status MonitoringReal-time update of progress, blockers, and next steps

📘 2. Campaign Planning Table

Campaign IDNameObjectiveTarget AudienceStart DateEnd DateLead Person
MKT-2025-001Youth Employment DrivePromote SayPro job readiness programYouth (18–25), job seekersMay 5June 15Digital Marketing Lead

3. Task Breakdown & Assignment

Task IDTask DescriptionAssigned ToDue DateStatusNotes
T-001Draft campaign email contentComms CoordinatorMay 6In ProgressFocus on program benefits
T-002Design social media graphicsGraphic DesignerMay 7CompletedCarousel format, 3 posts
T-003Set up HubSpot automationCRM SpecialistMay 8PendingIncludes SMS reminders

📢 4. Channel Distribution Tracker

PlatformContent TypeScheduled DateActual DateReach GoalResult (if available)
FacebookImage post (carousel)May 10May 1010,00012,480 reached, 320 engaged
Email NewsletterHTML EmailMay 11May 112,000 opens2,200 opens, 5.6% CTR
WhatsApp BroadcastPlain text + linkMay 12Pending500 recipients

🎯 5. Indicator & M&E Alignment

Campaign IDLinked IndicatorTypeTargetActualVariance
MKT-2025-001# youth registered via campaign linkOutput300285-15
MKT-2025-001% campaign click-through rateOutcome5.0%5.6%+0.6%

🔄 6. Workflow Status & Notes

Campaign IDCurrent StatusRisk/BlockersNext ActionReview Date
MKT-2025-001On TrackPending WhatsApp team confirmationLaunch broadcast + monitor resultsMay 24
MKT-2025-002Drafting PhaseAwaiting final program datesFinalize schedule with program leadMay 26

👥 7. Team Roles & Responsibilities

RoleNameResponsibility
Marketing CoordinatorAyanda M.Overall campaign tracking & coordination
Digital Content CreatorBheki S.Visual and video content development
CRM/Automation LeadNaledi T.Email + SMS setup and analytics integration
MEL OfficerKhumo P.Indicator verification and data reporting

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