SayPro Collaborate with SCRR’s media team to develop an effective marketing strategy for the programme, focusing on regional promotions, local influencers, and community engagement.

SayPro Collaboration on Marketing Strategy

• SayPro’s Responsibility: SayPro will collaborate with SCRR’s media team to develop a comprehensive and effective marketing strategy for the program. This strategy will focus on regional promotions, local influencer partnerships, and community engagement to drive awareness and viewership.
• SayPro SCRR’s Media Team’s Role: SCRR’s media team will provide local insights, recommendations, and guidance to ensure the marketing efforts resonate with the target audience in specific regions. SCRR will also assist in identifying and leveraging key local influencers to amplify the program’s reach.
• SayPro Key Marketing Focus Areas:
  • SayPro Regional Promotions: Collaborate on creating region-specific promotional materials that highlight the local relevance of the program, including print, digital, and on-the-ground activations.
  • SayPro Local Influencers: Work together to identify and partner with regional influencers who can help promote the program authentically and engage their local followings.
  • SayPro Community Engagement: Design campaigns and activities that actively involve local communities in the program, encouraging participation and fostering a sense of ownership and excitement.
• SayPro Marketing Execution: Both Parties will align on key messaging, content formats, and media channels to ensure a cohesive marketing approach. SCRR’s media team will provide valuable input during the creation and rollout phases to maximize engagement within target regions.
• SayPro Review and Approval: All major marketing materials and strategies will be reviewed and approved by both Parties before execution to ensure consistency with the program’s objectives and brand values.