SayPro Live Marketing Campaign Performance Assessment

✅ Campaign 1: “SayPro Digital Upskill Spring Enrollment Push”

🎯 Campaign Objective:

Drive new enrollments for SayPro’s online digital skills training programs during the Spring period.

🗓️ Campaign Duration:

April 1 – May 15, 2025

📢 Channels Used:

• Facebook & Instagram Ads
• Email Marketing
• WhatsApp Broadcast
• Website Landing Page

📈 Performance Metrics (As of May 15):

📊 Insights:

• Strengths: Email campaigns outperformed industry benchmarks, indicating strong interest from subscribers.
• Challenges: Facebook ad fatigue was noted in week 4; CPL rose due to less effective creative assets.
• Opportunities: Test new creatives, optimize landing page load speed, and retarget video viewers.

✅ Recommendations:

• Refresh ad creative every 2 weeks to avoid audience fatigue.
• Simplify the enrollment landing page to reduce bounce rate.
• A/B test WhatsApp messaging for stronger CTA engagement.

✅ Campaign 2: “SayPro Youth Leadership Summit 2025” – Recruitment Drive

🎯 Campaign Objective:

Recruit 500 youth applicants from Southern and East Africa for SayPro’s upcoming Youth Leadership Summit.

🗓️ Campaign Duration:

April 10 – May 20, 2025

📢 Channels Used:

• LinkedIn & Twitter
• Google Display Ads
• University Partner Email Blasts
• Instagram Reels

📈 Performance Metrics (As of May 20):

📊 Insights:

• Strengths: Instagram Reels proved highly effective, especially with youth audiences aged 18–24.
• Challenges: LinkedIn delivered low click-throughs despite high impressions—suggesting mismatch in channel/audience.
• Opportunities: Expand reach through WhatsApp groups, alumni ambassadors, and youth clubs.

✅ Recommendations:

• Reallocate some budget from LinkedIn to boost Instagram Reel visibility.
• Launch a “Countdown to Summit” series to maintain engagement with confirmed applicants.
• Collect demographic data to ensure diverse representation across countries and gender.

📌 Overall Takeaways for SayPro