SayPro Monthly Activity Report Template completed

✅ SayPro Monthly Activity Report – May 2025

Prepared by: SayPro Monitoring and Evaluation Office
Submitted to: SayPro Monitoring, Evaluation and Learning Royalty
Submission Date: 31 May 2025

---

📌 1. Executive Summary

This report summarizes SayPro’s performance across revenue generation, marketing, training, and consulting for the month of May 2025. Key activities focused on revenue monitoring, campaign optimization, stakeholder engagement, and data-driven decision-making. Overall, SayPro experienced a 12% increase in total revenue, with notable growth in training and consulting services.

---

📊 2. Key Performance Metrics (KPIs)

Indicator	Target (May)	Actual (May)	Status
Total Revenue	ZAR 150,000	ZAR 168,000	✅ Exceeded
Training Sessions Delivered	8	10	✅ Exceeded
Consulting Projects Completed	4	3	⚠️ Slightly below
Website Conversion Rate	5%	5.2%	✅ On Track
Email Campaign Open Rate	25%	27.5%	✅ Exceeded
Donation Volume	ZAR 20,000	ZAR 18,500	⚠️ Slightly below
Monthly Report Submission Status	100%	100%	✅ On Track

---

📈 3. Revenue Breakdown

Revenue Stream	Amount (ZAR)	% of Total
Training Fees	74,000	44%
Consulting Services	58,000	35%
Donations	18,500	11%
Online Sales & Other	17,500	10%
Total Revenue	168,000	100%

🟢 Training and consulting are leading revenue streams; donation intake requires attention.

---

📢 4. Marketing and Engagement Overview

Channels Used:

• Google Ads
• Facebook / Meta Campaigns
• Email Campaign (Mailchimp)
• Organic Website Traffic

Highlights:

• Ran 4 digital campaigns; best performer was the “Webinar Promo” email blast.
• Overall CTR increased to 13.4% across all platforms.
• Lead conversion improved with new CRM automation (HubSpot workflows deployed).

---

📅 5. Key Activities Conducted

Date	Activity	Outcome / Output
3 May	Stakeholder webinar	85 participants, 92% satisfaction rate
6–10 May	Google Ads “Impact & Innovation” campaign	250 new leads, 3.6% conversion
12 May	Monitoring team internal training	100% staff participation
18 May	Finance and M&E meeting	Review of budget-revenue alignment
25 May	Data insights dashboard rollout	Now live on internal portal

---

📁 6. Data Sources & Evidence Collected

Source	Format	Verified By	Evidence Provided
Google Analytics	PDF Export	M&E Officer	✅ Screenshot & export file
CRM (HubSpot)	Excel	CRM Lead	✅ Lead activity log
PayFast	CSV	Finance Admin	✅ May transaction report
Facebook Ads	Screenshot	Marketing Officer	✅ Campaign performance

---

🔍 7. Key Insights & Recommendations

• Optimize donation campaigns: May results fell short of target. Re-targeting lapsed donors is recommended.
• Continue investing in training: Demand remains high and yields top ROI.
• Improve consulting turnaround: Slight underperformance due to staffing delays; propose onboarding freelance consultants.
• Track Google Ads keywords more closely to increase conversion efficiency.

---

✅ 8. Follow-Up Actions for June 2025

Action Item	Owner	Deadline
Launch donor retention email flow	Marketing Lead	10 June 2025
Review consulting capacity	Operations Lead	15 June 2025
Publish training calendar (Q3)	Training Team	12 June 2025
Report training ROI analysis	M&E Officer	28 June 2025

---

🗂 9. Attachments

• Revenue Tracking Sheet (Excel)
• Campaign Performance Dashboard (Excel)
• CRM Export Logs
• Payment Gateway Report
• Screenshots & Evidence Archive (ZIP folder)