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SayPro Monthly Research

SayPro Monthly Research Output Summary

Month: May 2025

Compiled by: SayPro Research Royalty

Review Period: 1–31 May 2025

Regions Covered: South Africa, Kenya, Ghana, Nigeria, Uganda, Zambia


📚 1. Published Research Documents

Document TitleTypeStatusSegment FocusInternal Owner
SayPro Monthly Segmentation Research SummaryFlagship Brief✅ ReleasedMiddle Class (All Segments)Market Segmentation Team
SayPro Product-Market Fit Analysis TemplateTool / Framework✅ ReleasedProduct DevelopmentStrategy Unit
SayPro Market Segmentation Matrix TemplateMaster Matrix✅ UpdatedStrategic PlanningResearch Coordination
SayPro GPT Prompt & Results Submission FormGovernance Tool✅ ReleasedAll Teams Using AIDigital Ethics Committee
SayPro Classified Ad Mapping SheetMarketplace Analytics✅ ReleasedEntrepreneurial Strivers, Mobile ClimbersSayPro Marketplaces
SayPro Product Alignment Assessment ToolEvaluation Tool✅ ReleasedInnovation, Research, AcademyStrategy & Innovation
SayPro Attendance Sheet for Training/WebinarOperational Tool✅ ReleasedHRD, Learning TeamsAcademy & Ops
SayPro Event Themes MatrixInsight Brief🟡 In ReviewMobile Climbers, Dual EarnersEvents Team
SayPro Tech, Health, Education Trends ReportDeep-Dive Research🟡 In EditingUrban Youth, Middle-Class FamiliesSector Research Group

🧠 2. Key Insight Themes Synthesized

ThemeSource Document(s)Summary
📈 Digital productivity tools adoptionSegmentation SummaryMobile Climbers and Entrepreneurs increasing GPT/AI tool usage
🏘️ Rent-to-own real estate demandClassified Mapping SheetHigh intent among Stretched Providers in urban Zambia and Kenya
💰 Micro-insurance + budgeting coursesProduct-Market Fit AnalysisStrong match with Secure Jobbers & Stretched Providers
🎓 Hybrid learning format preferencesAttendance Sheets + Academy LogsWeekend + mobile-first formats outperform all others
📱 Classifieds tied to learning journeysClassified Mapping Sheet + Academy InsightsCourses paired with business tools and event listings improve engagement

🔬 3. Instruments Developed or Updated

InstrumentTypeStatus
SayPro Middle-Class Needs Survey (Q2 Edition)Survey Tool✅ Deployed
SayPro Partner Data Integration TrackerDashboard Tool✅ Updated
SayPro LMS Feedback Loop Form (v2.5)Learning Tool✅ Released
AI-Powered Prompt Tagging SystemExperimental Tool🟡 Pilot Phase
SayPro Segment-AI Matching LayerAI Integration for Segments🟢 Under R&D

📊 4. Usage & Uptake Metrics

Document / ToolInternal DownloadsTeams Actively UsingNotable Outcomes
Market Segmentation Matrix47All core business unitsUsed in May strategic planning sessions
Product Alignment Assessment Tool35Research, AcademyUsed to approve 3 new pilot courses
GPT Prompt Submission Form28Content, Ops, ResearchLogs feeding into Q2 GPT quality audit
Classified Ad Mapping Sheet15Marketing, MarketplaceRe-targeting campaign redesigned based on findings

🗂️ 5. Archiving & Next Steps

  • All May research assets archived in SayPro Data Locker under folder: 2025 > May > Research & Tools
  • Files tagged for integration into SayPro Notion Hub and shared with:
    • Strategy & Innovation
    • Academy Planning
    • Marketplace Team
  • Next Internal Research Briefing: June 5, 2025
  • Q2 Research Impact Report: Due June 30, 2025

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