SayPro nitial Design Concepts (01-24-2025 to 01-30-2025

SayPro Monthly January SCMR-13 SayPro Monthly Petrol Station High Length Sign Design Branding: Design large format signs for petrol stations by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Tasks to be Completed During the Period (01-24-2025 to 01-30-2025)
Project: Petrol Station High Length Sign Design Branding

Objective:
To develop initial design concepts for large-format signs at petrol stations, ensuring the designs align with the station’s brand identity and location-specific needs. These concepts will be submitted for feedback and refinement during the specified period.

---

Tasks:

1. Research and Brand Analysis (01-24-2025 to 01-26-2025):
   • Review the existing brand guidelines of SayPro to ensure alignment with the company’s visual identity.
   • Analyze the location-specific requirements, such as:
     • Site visibility
     • Audience demographics
     • Local culture or environmental factors
   • Gather insights on competitors’ signage and branding in similar locations.
2. Development of Initial Design Concepts (01-26-2025 to 01-29-2025):
   • Create 3 to 5 distinct design concepts that incorporate:
     • Brand Identity: Use of brand colors, logos, typography, and style to maintain consistency.
     • Large Format Suitability: Designs should be adaptable for high-visibility formats such as billboards, wall signs, and free-standing displays.
     • Location Considerations: Each design concept should reflect the unique needs and challenges of the individual petrol station’s location.
   • Design Elements to Consider:
     • Visibility and legibility from a distance
     • Impactful use of colors and shapes
     • Integration of lighting (if applicable)
     • Weather-resilient materials or finishes for durability
3. Initial Feedback Gathering (01-29-2025):
   • Prepare a presentation of the 3-5 initial design concepts, including:
     • Visual mockups
     • Explanations of design rationale
     • Description of how each concept aligns with the location and brand identity
   • Submit the concepts to the internal SayPro team for feedback and refinement. Ensure all stakeholders are invited to provide input on the concepts.
4. Refinement Based on Feedback (01-30-2025):
   • Collect feedback from the marketing, branding, and design teams.
   • Refine the concepts as necessary, adjusting elements like colors, typography, or layout based on suggestions and any new insights.
   • Prepare a final presentation of the refined concepts to submit for further approval or to the next stage.

---

Key Deliverables for the Period:

• 3 to 5 initial design concepts, each with:
  • Visual mockups of the proposed signage
  • Clear explanations of design choices and alignment with brand identity
  • Consideration of location-specific requirements (site visibility, audience, etc.)
• Feedback collection and a refined set of designs based on team input.

Next Steps After the Period:

• Final approval and potential revisions to prepare for production and installation phases.

---

Additional Notes:

• Collaborate closely with SayPro’s marketing and branding departments to ensure all designs are in line with current company campaigns.
• Ensure designs meet any legal or regulatory requirements for signage in different locations.