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SayPro Online Professional
SayPro Online Professional Upskilling Courses
Empowering the Urban Middle Class for Career Growth & Economic Resilience
1. Target Audience
Urban middle-income earners, aged 25–45, typically employed in sectors such as:
- Government and public service
- Education and healthcare
- ICT and business services
- Retail and logistics
- Small and medium enterprises (SMEs)
Key Characteristics:
- Earning between $3,000 – $9,000/year
- Tech-literate, often smartphone-first
- Career-ambitious, seeking stability and advancement
- Pressured by rising living costs and urban competitiveness
2. Course Categories & Content Focus
2.1. Digital Skills & Technology
| Course | Duration | Outcomes |
|---|---|---|
| Digital Literacy for Professionals | 3 weeks | Email, Google Suite, digital safety |
| Intro to Data Analytics (Excel + Power BI) | 6 weeks | Dashboard design, data visualization |
| Python for Office Professionals | 8 weeks | Automate workflows, data scripting |
| Social Media Marketing for Side Hustles | 4 weeks | Organic & paid strategy, content creation |
2.2. Business, Finance & Entrepreneurship
| Course | Duration | Outcomes |
|---|---|---|
| Personal Financial Management | 4 weeks | Budgeting, saving, debt control |
| Small Business Starter Kit | 6 weeks | Lean business model, pricing, customer acquisition |
| Basic Accounting & QuickBooks | 5 weeks | Financial tracking, invoicing, reporting |
| Investment Fundamentals for First-Time Investors | 3 weeks | Savings vehicles, risk, compound interest |
2.3. Career Growth & Workplace Readiness
| Course | Duration | Outcomes |
|---|---|---|
| Job Search & Resume Crafting Masterclass | 2 weeks | ATS-friendly CVs, LinkedIn profiles |
| Interview & Presentation Skills | 3 weeks | Role-play sessions, storytelling |
| Leadership Essentials for First-Time Managers | 6 weeks | Team management, communication, performance reviews |
| Remote Work & Time Management | 2 weeks | Tools, productivity hacks, digital etiquette |
3. Delivery Model
- 100% Online, mobile-optimized
- Pre-recorded video modules + live instructor Q&A sessions
- Peer discussion groups via WhatsApp and Telegram
- Digital assignments with personalized feedback
- Micro-credentials and badges via SayPro Digital Wallet
4. Enrollment & Support
- Open enrollment every 1st and 15th of the month
- Scholarships for unemployed and underemployed individuals
- Multilingual support: English, French, Swahili, isiZulu (based on region)
- Academic advisors available via SayPro Chat
5. Certification & Career Linkages
- Issued by SayPro Academy in partnership with local sector councils
- Recognized by SayPro Employment Platform and SayPro Recruiter Network
- Integration with SayPro Talent Classifieds for exposure to employers
6. Pricing & Access Options
| Plan | Access Duration | Fee |
|---|---|---|
| Basic Pass | 1 course / 30 days | $15–$30 |
| Pro Pass | 3 courses / 90 days | $65 |
| Community Partner Access | Full access via NGOs, SACCOs, unions | Sponsored |
Payment via:
- Mobile Money (M-Pesa, MTN, Airtel)
- Debit/Credit Cards
- SayPro Wallet Tokens
7. Strategic Goals
- Help 50,000+ middle-income earners gain promotion-ready skills by end-2025
- Bridge the skills gap in digital transformation across public and private sectors
- Foster economic security by linking learning to side hustles and secondary incomes
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