SayPro Packaging Design Brief Template: A document to collect essential product details and packaging design requirements from the team.

SayPro Packaging Design Brief Template

1. Product Information

• Product Name:
  (What is the product being packaged?)
• Product Description:
  (Provide a brief description of the product, including its purpose, features, and target market.)
• Product Dimensions/Weight:
  (List the size, weight, and any other relevant physical attributes of the product that affect packaging design.)
• Product Materials:
  (Specify the materials the product is made from, as this may impact the type of packaging needed for protection.)
• Quantity per Unit:
  (How many individual products or units will be packed into one package?)
• Shelf Life/Expiration Date:
  (If applicable, include any information regarding product shelf life or expiration dates that should be visible on the packaging.)

2. Target Audience

• Demographics:
  (Who is the product aimed at? Age, gender, interests, income level, and other relevant customer traits.)
• Market Segment:
  (Is this product targeting a specific market segment, such as luxury consumers, eco-conscious buyers, etc.?)
• Key Customer Expectations:
  (What does the target customer expect from the packaging? This could include convenience, sustainability, aesthetics, or ease of use.)

3. Design Objectives

• Brand Identity:
  (How should the packaging reflect the SayPro brand identity? Consider brand values, logo usage, color palette, and overall design language.)
• Packaging Purpose:
  (Is the packaging primary (for product protection), secondary (for display), or tertiary (for shipping and handling)?)
• Packaging Type:
  (What type of packaging is required? Box, pouch, bottle, tube, etc.)
• Design Requirements:
  (Any specific design elements that need to be incorporated? E.g., certain logos, patterns, text, or themes.)
• Functional Features:
  (Any particular functionality features the packaging should include, such as resealability, ease of use, tamper-proof seals, etc.)
• Environmental Considerations:
  (What are the sustainability goals for the packaging? Should the design incorporate recyclable, biodegradable, or eco-friendly materials?)

4. Material Requirements

• Primary Material:
  (What materials should be used for the packaging? E.g., paperboard, plastic, glass, metal, etc.)
• Secondary Materials:
  (Are there any materials required for inserts, labels, or other components, such as foam, plastic trays, or eco-friendly materials?)
• Material Certifications:
  (Should the materials meet any specific sustainability standards or certifications? E.g., FSC-certified paper, recyclable plastics, etc.)
• Durability Requirements:
  (What level of durability is required based on product weight, handling, and storage conditions?)

5. Functional Requirements

• Size and Shape Constraints:
  (What are the size and shape limitations based on shipping, storage, and display?)
• Opening Mechanism:
  (How should the packaging open? E.g., flip-top, tear tab, lid, etc.)
• Protection Requirements:
  (Does the packaging need to offer specific protection from environmental factors such as moisture, light, or temperature?)
• Special Features:
  (Does the product need any special features, such as a tamper-proof seal, leak-proof barrier, or child-resistant packaging?)

6. Visual and Aesthetic Requirements

• Color Palette:
  (What are the primary colors that should be used? Should they align with existing brand guidelines or introduce new elements?)
• Typography:
  (What fonts or typography styles should be used? Should they align with the brand’s identity or adopt a new approach for this product line?)
• Logo Usage:
  (How should the logo be positioned on the packaging? Should it be prominently featured or secondary to other design elements?)
• Graphics and Imagery:
  (What type of images, patterns, or illustrations should be incorporated into the packaging design?)
• Design Style:
  (Should the packaging be minimalist, bold, vintage, luxury, playful, etc.?)

7. Legal and Regulatory Requirements

• Product Labeling:
  (What legal or regulatory information needs to be displayed on the packaging? E.g., ingredients, instructions, warnings, nutritional information, etc.)
• Barcodes and QR Codes:
  (Does the packaging need to include barcodes or QR codes? Where should they be placed on the packaging?)
• Certifications and Logos:
  (Any required logos or certifications, such as organic, cruelty-free, or Fair Trade, that must be included on the packaging.)

8. Production and Timeline

• Timeline:
  (What is the deadline for completing the packaging design? Include key milestones such as concept approval, prototype review, and final production.)
• Production Volume:
  (How many units of packaging need to be produced?)
• Budget Constraints:
  (What is the estimated budget for packaging production?)
• Suppliers and Vendors:
  (Are there any pre-approved suppliers, manufacturers, or materials sources to be used for this packaging project?)

9. Feedback and Approval Process

• Stakeholder Review:
  (Who are the key stakeholders that need to review and approve the packaging design? This may include product managers, marketing teams, sales teams, and other departments.)
• Revision Process:
  (How many rounds of revisions or feedback are anticipated for the packaging design?)
• Approval Criteria:
  (What are the key criteria that the packaging design needs to meet before it can be approved for production?)

10. Additional Notes or Considerations

(Any additional information, requests, or unique considerations for the packaging design that haven’t been covered above?)

Sign-Off

• Prepared By:
  (Name, Role, Department)
• Approved By:
  (Name, Role, Department)
• Date:
  (Approval Date)

This SayPro Packaging Design Brief Template serves as a comprehensive document for gathering essential product details and packaging design requirements from the team, ensuring that all necessary aspects are considered and aligned with the brand’s objectives.