SayPro Performance Analytics Template

SayPro Monthly January SCMR-13 SayPro Monthly Furniture Poster Design Branding: Design posters showcasing branded furniture by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Performance Analytics Template

Campaign: SayPro Monthly Furniture Poster Design Branding
Report Period: January (SCMR-13)
Department: SayPro Marketing Royalty
Division: SayPro Brand Material Office

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1. Executive Summary

Provide a brief overview of campaign performance for the month of January, focusing on the effectiveness of furniture poster designs in driving brand visibility, online engagement, and conversions.

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2. Campaign Objectives

• Promote SayPro-branded office furniture.
• Strengthen SayPro’s visual identity through high-impact poster design.
• Increase awareness and traffic to SayPro’s digital platforms.
• Drive customer inquiries and conversions via visual marketing.

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3. Poster Campaign Overview

Item	Description
Poster Series	SayPro Monthly Furniture Poster Design (SCMR-13)
Distribution Channels	SayPro offices, affiliate stores, social media platforms, newsletters
Launch Date	January 3, 2025
Number of Poster Variants	5 unique design variants
Target Audience	Professionals, corporate buyers, interior design clients

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4. Key Performance Indicators (KPIs)

Track data across these areas:

a. Website Traffic (from poster links/QR codes):

Metric	Value
Total Visitors from Poster Sources	12,350
Unique Visitors	9,875
Average Time on Site	3:42 mins
Bounce Rate	27%
Top Landing Page	/saypro-furniture-collection

b. Social Media Impressions:

Platform	Impressions	Engagement Rate	Link Clicks	Shares
Facebook	18,000	3.5%	450	200
Instagram	22,500	4.1%	600	280
LinkedIn	9,800	5.2%	320	150
Twitter/X	4,600	2.9%	90	60

c. Sales Conversions:

Metric	Value
Direct Sales Attributed to Poster Campaign	148
Conversion Rate	1.2%
Average Order Value	$525
Top-Selling Product	SayPro Ergonomic Executive Desk

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5. Audience Insights

Demographics:

• 64% Male, 36% Female
• 70% aged 28–45
• Locations: Johannesburg (45%), Cape Town (25%), Durban (15%), Others (15%)

Behavioral Insights:

• Highest engagement time: 10AM–1PM (weekdays)
• Best-performing poster: “Urban Minimalist Workspace” variant
• QR code scan rate: 8.5%

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6. Poster Design Impact Evaluation

Design Variant	Views	Clicks	Engagement	Conversions
Variant A: Urban Minimalist	9,500	450	High	52
Variant B: Classic Executive	7,200	390	Moderate	41
Variant C: Collaborative Space	6,100	300	Low	28
Variant D: Colorful Creative Desk	5,300	240	Moderate	19
Variant E: Futuristic Ergonomics	4,750	210	Moderate	8

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7. Lessons Learned & Recommendations

• Successes: High interest in minimalistic and ergonomic styles, social media driving meaningful traffic, QR codes effective for offline-to-online conversion.
• Areas to Improve: Conversion funnel needs optimization, better placement strategies for underperforming poster variants.
• Next Steps:
  • A/B test future poster CTA placements and design contrast.
  • Increase paid social boost for top-performing designs.
  • Integrate feedback survey in QR link destination.

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8. Visual Samples

Include thumbnail images of each poster design variant with links to full-resolution files and engagement metrics under each.

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9. Appendix

• Full data set (CSV link or embedded table)
• Creative team credits
• Marketing schedule and roll-out plan
• Campaign budget vs. ROI analysis