SayPro Monthly January SCMR-13 SayPro Monthly Furniture Poster Design Branding: Design posters showcasing branded furniture by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Tasks to Be Done for the Period:

Week 4 (01-22-2025 to 01-31-2025) – Implementation and Monitoring

Objective: Ensure physical posters are printed, delivered, and properly displayed at the necessary locations, ensuring the campaign achieves maximum visibility and impact.

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Key Activities and Tasks:

1. Finalizing Poster Design for Print:

• Ensure Final Design Approval:
  • Review the finalized poster designs to ensure they meet all branding, design, and content specifications.
  • Conduct a final quality check of the posters to ensure that no errors (e.g., spelling mistakes, resolution issues) exist in the print-ready files.
• Prepare Print-Ready Files:
  • Convert the poster designs into the appropriate print-ready format (e.g., CMYK color mode, high resolution, PDF/AI files).
  • Ensure that all print specifications (size, bleed, margins) are adhered to, and files are optimized for large-format printing.

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2. Coordinating with Printing Vendors:

• Select Printing Vendor:
  • Finalize the printing company that will produce the posters. Ensure they have experience with high-quality, large-format print production.
  • Confirm the turnaround time, cost, and delivery schedule for printing.
• Request Print Samples:
  • Request a test print or proof from the printer to confirm color accuracy, image resolution, and print quality.
  • Review the sample to ensure that the final product matches the design expectations.
• Confirm Quantity and Specifications:
  • Confirm the number of posters needed for distribution, factoring in the expected locations and channels (e.g., retail stores, trade shows, events).
  • Specify size (e.g., A1, A2), material (e.g., matte, glossy), and finishing options (e.g., lamination, frame-ready).

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3. Physical Poster Delivery and Distribution:

• Coordinate Delivery Logistics:
  • Organize the delivery of printed posters to key locations such as retail stores, showrooms, event venues, or affiliate partners.
  • Ensure all logistical details, including transportation, delivery addresses, and timing, are thoroughly communicated to delivery personnel.
• Track Deliveries:
  • Implement a tracking system to monitor the delivery progress of the posters. Ensure they are delivered on time and to the correct locations.
  • Confirm receipt of posters at all locations by the respective store managers or partners.

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4. On-Site Poster Installation and Display:

• Supervise Installation:
  • Ensure posters are properly installed at strategic locations, maximizing their visibility and impact.
  • Provide clear instructions or coordination with on-site teams to position posters in high-traffic areas (e.g., entrance, focal points).
• Verify Poster Alignment with Campaign Objectives:
  • Ensure that the posters are displayed in prime locations where target customers are most likely to engage with them.
  • Ensure that posters are clearly visible, professionally installed, and not obstructed by other materials or displays.

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5. Monitoring and Evaluation of Poster Performance:

• Collect Feedback from Locations:
  • Gather feedback from the locations where posters have been installed, such as store managers or event coordinators, regarding the effectiveness and visibility of the posters.
  • Monitor customer engagement, noting whether the posters have contributed to increased foot traffic, sales, or interest in the furniture products.
• Track Campaign Impact:
  • Track the performance of the posters via sales data, customer feedback, and any other relevant KPIs (e.g., increased website traffic, inquiries about featured furniture).
  • Use any data collected to assess the effectiveness of the posters and identify areas for improvement in future campaigns.

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6. Post-Implementation Review and Reporting:

• Final Reporting on Delivery and Setup:
  • Prepare a post-implementation report detailing the number of posters printed, locations where they were distributed, and the feedback received from stakeholders.
  • Evaluate the success of the physical poster distribution and identify opportunities for optimization in future marketing efforts.
• Adjustments for Future Campaigns:
  • Based on the feedback and data collected, make recommendations for improving the poster distribution and design process for future months.

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Deliverables for Week 4:

1. Finalized print-ready files for posters.
2. Signed-off approval from the printing vendor for test prints.
3. Delivery confirmation from printing vendors for all posters.
4. Tracking and monitoring updates for delivery and on-site installation.
5. Feedback collection and performance tracking data from display locations.
6. Post-implementation report summarizing the campaign’s performance and results.

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This process will ensure that SayPro’s furniture posters are effectively distributed, correctly installed, and aligned with the company’s marketing objectives for maximum exposure and impact.