SayPro Human Capital Advertising Management Policies, Procedures, Processes, Templates, Documents, and Forms
Document Code: SayProP015
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: 12 February 2025
Next Review Date: 12 July 2025
1. Purpose
The SayPro Human Capital Advertising Management Policy (SayProP015) establishes a structured approach to advertising, marketing, and promotional activities within SayPro.
This policy ensures:
- Ethical and responsible advertising practices.
- Compliance with industry standards and regulatory guidelines.
- Consistency in brand messaging and corporate identity.
- Effective use of SayPro’s advertising channels to maximize impact.
It applies to all advertising and marketing efforts across digital, print, and media platforms.
2. Scope
This policy covers:
- SayPro’s internal and external advertising activities.
- Marketing campaigns, social media promotions, and sponsored content.
- Third-party advertising collaborations and sponsored partnerships.
- Advertising content approval and compliance.
- Ethical advertising guidelines and prohibited content.
It applies to all SayPro advertising platforms, including:
- SayPro websites, social media, and digital ads.
- Print media, billboards, and traditional marketing materials.
- Event sponsorships, promotional merchandise, and video marketing.
3. Advertising Strategy and Content Guidelines
3.1 Branding and Messaging Standards
All advertisements must:
- Align with SayPro’s mission, values, and ethical guidelines.
- Use SayPro’s official branding elements (logo, colors, typography) not applicable to External Advisors.
- Maintain clear, professional, and inclusive messaging.
- Avoid misleading, false, or exaggerated claims.
3.2 Approved Advertising Channels
SayPro uses the following channels for advertising:
- Digital Advertising:
- SayPro Social media platforms
- SayPro Search engine marketing across all major known Search Engines
- SayPro’s official websites and partner websites.
- Print and Traditional Media:
- Magazines, newspapers, and industry publications.
- Flyers, brochures, and posters.
- Billboards and public transport ads.
- Event and Sponsorship Marketing:
- SayPro-sponsored events and conferences.
- Promotional merchandise (T-shirts, banners, branded items).
- Video and Influencer Marketing:
- SayPro advertisements and sponsored content.
- Collaborations with influencers and industry leaders.
4. Advertising Approval Process
4.1 Ad Creation and Submission
- Advertisements must be created by SayPro’s marketing team or approved external partners. Anyone can create a SayPro Advert
4.1.1. How to create a SayPro Advert as an Internal SayPro Human Capital
- Go to SayPro App and login with your email and password
- Go to the Clock ⏰ on the Top Left and click on SayPro Dashboard
- Click on SayPro App Ads on the left Panel
- Click on SayPro Ads List
- Click on New Ad or you can continue to edit below
- For Bulk import use SayPro Bulk Import to import large number of adverts
- For any assistance feel free to ask questions.
4.1.2. For external SayPro Advertiser’s and Marketing Agencies
- More instructions to follow
- All ad content must be submitted for review and approval before publication.
4.2 Internal Review and Approval
- SayPro’s Advertising and Compliance Team reviews all ads.
- Ads must adhere to brand guidelines, ethical standards, and legal requirements. Refer to SayPro Branding Policy.
- Final approval is granted by the Chief Marketing Officer or designated authority.
4.3 Compliance with Advertising Regulations
SayPro ensures that all advertising materials comply with:
- SayPro Consumer Protection Laws and Advertising Standards.
- SayPro Data Protection and Privacy Regulations.
- SayPro Intellectual Property and Copyright Laws.
5. Advertising Ethics and Prohibited Content
SayPro maintains high ethical standards in advertising.
5.1 Ethical Advertising Principles
- Honesty and Transparency: No misleading claims or deceptive practices.
- Respect and Sensitivity: No discriminatory, offensive, or harmful content.
- Privacy Protection: No unauthorized use of personal data.
5.2 Prohibited Content
The following are strictly prohibited in SayPro’s advertising:
- False, misleading, or exaggerated claims.
- Discriminatory, offensive, or politically sensitive material.
- Content promoting illegal activities or harmful substances.
- Clickbait, spam, or unverified third-party promotions.
6. Advertising Partnerships and Sponsored Content
SayPro collaborates with external partners for advertising.
6.1 Partner Selection Criteria
Advertising partners must:
- Align with SayPro’s mission and ethical values.
- Maintain high-quality and reputable advertising practices.
- Sign a SayPro Advertising Agreement to ensure compliance.
6.2 Sponsored Content and Influencer Marketing
- SayPro reviews and approves all sponsored content before publication.
- Influencer collaborations must adhere to SayPro’s ethical and branding guidelines.
7. Performance Monitoring and Analytics
7.1 Advertising Performance Tracking
SayPro measures advertising effectiveness using:
- Website traffic and engagement analytics.
- Conversion rates and customer feedback.
- Return on Investment (ROI) analysis.
7.2 Advertising Adjustments and Improvements
- Underperforming ads are modified or discontinued.
- SayPro regularly updates advertising strategies to maximize impact.
8. Compliance Monitoring and Review
8.1 Monitoring and Auditing
- SayPro’s Advertising Compliance Team audits all advertising activities.
- Non-compliant advertisements are immediately amended .
- Deletion of internal SayPro Adverts is prohibited. They must be adjusted, edited and amended.
8.2 Policy Review and Updates
- This policy is reviewed every six months for continuous improvement.
9. Frequently Asked Questions (FAQs)
Q1: How does SayPro ensure ethical advertising?
A1: All ads are reviewed for accuracy, honesty, and compliance before approval.
Q2: Can external companies advertise through SayPro?
A2: Yes, but they must comply with SayPro’s advertising and ethical guidelines.
Q3: What happens if an ad is non-compliant?
A3: Non-compliant ads are removed immediately, and the responsible party is notified.
Q4: Does SayPro advertise on third-party platforms?
A4: Yes, SayPro advertises through Google, social media, and industry-specific channels.
Q5: How often is SayPro’s advertising strategy updated?
A5: SayPro reviews and updates its advertising approach every six months.
Q6: How can I request advertising with SayPro?
A6: Submit a request via SayPro’s marketing department or official website.
Document Code: SayProP015
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: [Insert Date]
Next Review Date: [Insert Date, 6 months from today]
