SayPro Prepare Promotional Materials

• Banners
• ✅ Design Specifications:
• Sizes: Ensure banners are optimized for both digital (website, social media) and print (event spaces, offices).
• Key Elements:
  • SayPro logo prominently displayed.
  • A powerful call-to-action (e.g., “Join the Movement” or “Empower Your Future”).
  • Updated branding elements (color palette, typography).
• Visual Design:
  • High-quality images representing diversity and growth.
  • Use of geometric patterns or subtle textures inspired by South African cultural symbols.
• 2. Flyers
• ✅ Design Specifications:
• Size: A5 or A4 format for print distribution.
• Content:
  • Overview of the SayPro program, emphasizing empowerment, growth, and inclusivity.
  • Contact information and a link to the program website.
  • Testimonials or quotes from beneficiaries (if available).
• Visual Design:
  • Consistent use of brand colors and typography.
  • Large, bold headings to grab attention.
  • Use of cultural elements in a subtle, elegant manner.
• 3. Digital Ads
• ✅ Design Specifications:
• Platforms: Ads for Facebook, Instagram, LinkedIn, Google Ads, etc.
• Content:
  • Concise, compelling copy with a strong call-to-action.
  • Highlight the new branding (logo, colors, etc.) to create immediate recognition.
• Visual Design:
  • Eye-catching visuals that reflect South African heritage and professionalism.
  • Use of motion graphics for engaging ads.
  • Test versions in different sizes (story format, square, landscape).
• 4. Videos
• ✅ Video Specifications:
• Types of Videos:
  • Teaser Video: Brief, impactful video introducing the rebrand and creating excitement.
  • Launch Video: A more detailed video showcasing the program’s impact and the story behind the branding.
  • Testimonial Videos: Interviews or quotes from key stakeholders or program beneficiaries.
• Visual Elements:
  • Incorporate cultural symbols, authentic South African landscapes, and diverse participants.
  • Strong branding presence (logos, colors) throughout.
• Length: Ensure videos are optimized for social media platforms (10-60 seconds for ads, 1-3 minutes for informative videos).
• Call-to-Action: End with “Join Us” or “Learn More” with website link or program registration details.
• 5. Final Coordination & Approval
• ✅ Collaborate with Design Team: Ensure consistency in visual elements and content.
• ✅ Marketing Team Input: Align materials with marketing goals and messaging.
• ✅ Stakeholder Review: Get feedback from key stakeholders (e.g., SCRR, sponsors) before final approval.
• 6. Distribution & Implementation
• ✅ Launch Planning:
• Pre-launch teasers on social media and email newsletters.
• Full launch across all digital and physical platforms.
• Continual updates and reminders throughout the campaign period.

Visual Consistency Check

✅ Logo Usage:

• Verify that the correct version of the logo is used (primary, monochrome, or minimal as needed).
• Ensure proper clear space around the logo in all designs.
  ✅ Color Palette Alignment:
• Confirm that the correct brand colors are used across banners, flyers, digital ads, and videos.
• Check for consistency in color contrasts to ensure readability and visual harmony.
  ✅ Typography Consistency:
• Ensure the designs use the approved fonts (Ubuntu for headings, Open Sans for body text).
• Verify that font weights and sizes are appropriate for each material.

2. Content & Messaging Review

✅ Brand Messaging:

• Ensure all copy reflects SayPro’s mission and aligns with the rebrand’s emphasis on empowerment, growth, and cultural inclusivity.
• Double-check that key messages (e.g., “Empower Your Future,” “Join the Movement”) are included where needed.
  ✅ Call-to-Action (CTA):
• Confirm that each material has a clear, actionable CTA (e.g., “Learn More,” “Sign Up Today”).
• Ensure CTAs are prominent, easy to find, and consistent across all platforms.

3. Cultural Sensitivity & Inclusivity Check

✅ Cultural Elements:

• Verify that all cultural symbols, patterns, and imagery are respectful and accurately represent South African heritage.
• Ensure the materials reflect diversity, showcasing a wide range of communities and professional backgrounds.
  ✅ Inclusivity in Language:
• Review text for inclusive language, ensuring it speaks to a diverse audience.
• Make sure that there’s no language that could inadvertently exclude or alienate any groups.

4. Visual Quality & Formatting

✅ Image Quality:

• Ensure all images are high-resolution, and avoid pixelation or blurriness.
• Confirm that diverse, authentic imagery is used throughout, representing the target demographic.
  ✅ Consistency Across Platforms:
• Ensure that banners, flyers, digital ads, and videos have a consistent look and feel across all materials.
• Verify that video formats are optimized for different social media platforms (e.g., square for Instagram, landscape for Facebook).

5. Legal & Copyright Compliance

✅ Image Licensing:

• Ensure all images and graphics are properly licensed or belong to SayPro.
  ✅ Copyright and Trademark Checks:
• Verify that the SayPro logo, tagline, and other elements are used in compliance with trademark guidelines.

6. Final Approval Process

✅ Internal Team Review:

• Have the design team do a final review of all materials to ensure technical and visual consistency.
  ✅ Stakeholder Feedback:
• Send the finalized materials to key stakeholders (SCRR, sponsors, cultural experts) for a quick approval or any final suggestions.
  ✅ Marketing Team Approval:
• Ensure the marketing team has signed off on the materials to align with the overall campaign goals and messaging.