SayPro Print Project Brief Template

SayPro Monthly January SCMR-13 SayPro Monthly Printing: Ensure high quality printing for a polished appearance by SayPro Brand Material Office under SayPro Marketing Royalty SCLMR

SayPro Templates to Use:

1. Print Project Brief Template

The Print Project Brief template is a crucial document that outlines all essential details related to each print project. This template helps streamline the print production process by ensuring that all stakeholders are aligned on the project objectives, target audience, design specifications, and timelines. It also serves as a reference point for the SayPro Brand Material Office and external vendors to ensure consistency and quality throughout the production process.

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Print Project Brief Template – SayPro

Project Title:

• (Enter the name or description of the print project, e.g., “Product Launch Brochure”)

Date of Request:

• (Enter the date when the project was initiated)

Requested By:

• (Enter the name and department of the person requesting the print project)

Project Deadline:

• (Enter the final due date for the print materials to be delivered)

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1. Objectives:

• Purpose: (What is the primary goal of this print project? For example, “Increase brand awareness,” “Promote a new product,” “Provide event details,” etc.)
• Key Message: (What is the main message the print material should convey to the target audience? For example, “Highlight the benefits of our new service,” “Invite stakeholders to an upcoming event,” etc.)
• Desired Outcome: (What do you hope to achieve with this printed piece? For example, “Generate leads,” “Drive event attendance,” “Increase sales,” etc.)

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2. Target Audience:

• Primary Audience: (Who is the main group of people this material will reach? For example, “Prospective clients,” “Existing customers,” “Industry partners,” etc.)
• Demographics: (Include any relevant demographic information like age, gender, location, or occupation if applicable.)
• Psychographics: (What interests, needs, or concerns of this audience should the print material address? For example, “Target professionals in the technology sector,” “Appeal to individuals interested in sustainable products,” etc.)

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3. Design Specifications:

• Size & Format: (Specify the dimensions of the print materials. For example, “A4 brochure,” “5×7 flyers,” “24×36 poster,” etc.)
• Layout: (Describe the layout preference or format—single page, multi-page, bifold, trifold, etc.)
• Branding Requirements: (Outline the key elements of SayPro’s branding that must be included. For example, “Include SayPro logo on the front page,” “Use corporate colors,” “Follow the corporate font guidelines,” etc.)
• Visual Style: (Describe the general look and feel of the print piece. For example, “Clean and modern,” “Bold and vibrant,” “Minimalist with professional imagery,” etc.)
• Images & Graphics: (Specify any images, logos, or graphics to be used. Are there high-resolution images available or required? Should custom photography be used, or are stock images acceptable?)
• Fonts: (Provide any font preferences or guidelines to follow for titles, subtitles, and body text. Include specific font styles or sizes if applicable.)

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4. Content:

• Headline/Title: (What is the primary title or headline that should appear on the print material?)
• Body Text/Copy: (Provide a summary or detailed copy that will be included. This may include key points, features, or product details that need to be highlighted.)
• Call to Action (CTA): (What action do you want the target audience to take after receiving this print material? For example, “Contact us today,” “Register for the event,” “Visit our website,” etc.)
• Legal/Disclaimers: (Are there any legal disclaimers or copyright information that need to be included?)

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5. Printing Requirements:

• Quantity: (How many copies of the material need to be printed?)
• Paper Type: (Specify the type of paper or material, such as glossy, matte, recycled, heavyweight, etc.)
• Finish: (Describe the preferred finish, such as UV coating, embossing, foil stamping, etc.)
• Color: (Will the print material be in full color, black and white, or use a specific color scheme?)
• Binding or Folding: (If applicable, specify how the materials will be bound or folded—staple binding, saddle stitch, no fold, etc.)

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6. Distribution:

• Distribution Method: (How will the printed materials be distributed? For example, “Hand out at trade show,” “Mail to clients,” “Place at event booth,” etc.)
• Target Distribution Date: (What is the date by which the print materials need to be ready for distribution?)
• Location of Distribution: (Where will the materials be distributed? For example, “In local offices,” “At the upcoming conference,” “In mailing packets,” etc.)

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7. Approval Process:

• Proofing Requirements: (Specify any steps for reviewing and approving proofs before printing. For example, “Send proof to marketing manager for approval,” “Provide feedback on design before final print,” etc.)
• Final Approval Sign-off: (Who is responsible for giving final approval before printing begins? Include names and roles.)

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8. Budget:

• Estimated Cost: (Provide the estimated or pre-approved budget for the print project, including design, production, and distribution costs.)
• Cost Breakdown: (Include a cost breakdown if necessary—design, printing, shipping, etc.)
• Approval: (Who must approve the budget for this print project? Is there a final budget to stick to, and are there any restrictions?)

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9. Special Considerations or Notes:

• Additional Notes: (Is there anything else that should be considered, such as special instructions for delivery, or any preferences related to the print materials?)
• Environmental Considerations: (Should eco-friendly materials be used, or is there a preference for sustainable printing processes?)

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Approval Signatures:

Name	Role/Department	Signature	Date
Marketing Manager	SayPro Marketing
Brand Material Office Lead	SayPro Brand Material Office
Finance/Procurement	SayPro Finance

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Instructions for Use:

1. Fill out the template with the details relevant to each specific print project.
2. Circulate the brief to all involved departments (e.g., marketing, design, procurement) to gather necessary input and approval.
3. Maintain a copy of each project brief for future reference and consistency across multiple print projects.
4. Ensure timely communication and feedback between all teams to ensure the project stays on track.

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This Print Project Brief Template will serve as a comprehensive tool for the SayPro Brand Material Office to manage the planning, execution, and delivery of all print projects effectively. It helps ensure that each project meets SayPro’s high standards and delivers the desired impact, while also staying within budget and timeline constraints.