SayPro Proof of Previous Work

Name: [Your Full Name]
Position Applied For: SayPro Monthly May SCLMR-1 – M&E Integration into Marketing Workflows
Date: [Insert Date]

1. Case Study: Integration of M&E into a National Youth Employment Campaign

Client/Organization: National Youth Development Agency (NYDA)
Duration: January 2022 – October 2022
Role: M&E Specialist / Technical Lead

Project Summary:

Developed and deployed an M&E framework to assess the impact of a national marketing campaign promoting youth employment opportunities across radio, social media, and community workshops.

Key Contributions:

• Designed custom KPIs linked to audience engagement, job application rates, and demographic reach.
• Integrated monitoring metrics into Facebook Ads and Google Analytics to capture user behavior and conversion rates.
• Built a Power BI dashboard to display real-time data for campaign managers and donors.

Results:

• Increased campaign responsiveness by 34% through weekly M&E feedback loops.
• Provided disaggregated data insights that informed content localization in rural areas.
• Final report used by stakeholders to secure additional funding for Phase II.

2. Project Sample: CRM-Linked M&E System for Health Awareness Campaign

Client: Local NGO – Health For Her
Duration: May 2021 – December 2021
Role: M&E and Data Systems Consultant

Project Summary:

Designed an M&E tracking system that linked campaign outreach efforts (email, SMS, events) to Salesforce CRM, enabling full tracking of audience follow-ups and behavior change indicators.

Key Contributions:

• Defined outcome indicators for awareness, referrals, and behavior shifts in adolescent girls.
• Created custom Salesforce reports linked to marketing campaign milestones.
• Facilitated training for communications and M&E staff on integrated data use.

Results:

• 22% improvement in program follow-up tracking via automated M&E workflows.
• Increased strategic collaboration between marketing and M&E teams.
• Quarterly learning briefs shared with donors and partners.

3. Sample Product: M&E Dashboard for Digital Advocacy Campaign

Client: Civil Society Coalition on Gender Justice
Duration: July 2020 – February 2021
Role: M&E Systems Developer

Product Description:

A web-based dashboard visualizing live campaign metrics such as hashtag engagement, petition signatures, and public sentiment from social listening tools.

Tools Used:

• Google Data Studio, Hootsuite Analytics, Twitter API
• Outcome Mapping framework applied to advocacy impact

Output Links (if available):

• [Insert Google Data Studio dashboard link or screenshots]
• [Sample PDF Report or Executive Summary]

Attachments:

• M&E Framework Sample (PDF)
• Dashboard Screenshot (JPG/PNG)
• Evaluation Summary Report (PDF)
• Sample Indicator Table (Excel)