SayPro Monthly January SCMR-13 SayPro Monthly Petrol Station High Length Sign Design Branding: Design large format signs for petrol stations by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Objective Overview:

By the end of the quarter, SayPro aims to complete the design, approval, and installation of at least 15 high-length signs for petrol stations. These signs will be a key aspect of enhancing the branding and customer experience at these stations. The main focus is on creating visually striking and effective signage that elevates the visibility of the petrol stations and aligns with the stations’ branding guidelines.

Key Targets and Deliverables:

1. Design Process:
   • Develop 15 unique high-length sign designs tailored for the individual branding of each petrol station.
   • Ensure that the designs meet the visual identity and messaging standards of the petrol stations.
   • Focus on high-impact visuals that are easily visible from a distance, enhancing brand recognition and attracting attention.
   • Utilize design elements that are aligned with the SayPro Brand Material Office’s approved guidelines for signage (color schemes, fonts, logos, etc.).
2. Approval Process:
   • Collaborate with petrol station stakeholders to get approval for each sign design before proceeding with production.
   • Ensure timely feedback and adjustments from key decision-makers at the petrol stations and SayPro’s internal teams.
   • Document all approvals and revisions in the SayPro Marketing Royalty SCMR system.
3. Material and Construction:
   • Select high-quality materials that are weather-resistant, durable, and suitable for outdoor use.
   • Source materials that support the large-format signage while maintaining high aesthetic quality.
   • Ensure the materials used meet the brand’s sustainability goals and are in compliance with industry standards.
4. Installation:
   • Coordinate with local teams for the timely installation of the signs at each petrol station.
   • Ensure the installation is carried out professionally, adhering to safety guidelines and without causing disruption to the day-to-day operation of the stations.
   • Include site assessments prior to installation to ensure proper positioning for maximum visibility and impact.
5. Branding Alignment:
   • Ensure that each sign is consistent with SayPro’s overarching branding and marketing strategies.
   • Work with the SayPro Marketing Royalty SCMR team to ensure the signs fit seamlessly into the broader marketing and visual identity for the petrol station network.
   • Monitor the effectiveness of signage in increasing customer engagement and foot traffic to the petrol stations.
6. Post-Installation Review:
   • Evaluate the effectiveness of the installed signs after a set period (e.g., 1 month) through feedback from the petrol station managers, customers, and the SayPro team.
   • Collect data on customer interaction with the signage and whether there has been an improvement in station visibility or customer experience.
   • Incorporate feedback for future projects to continuously improve design and installation processes.

Timeline:

• Week 1-2: Finalize the design brief and gather necessary inputs from stakeholders.
• Week 3-4: Begin the design process for the first batch of signs, making adjustments based on initial feedback.
• Week 5-6: Finalize design approvals for the first batch and start material procurement.
• Week 7-8: Begin the production of the signs and prepare for installation.
• Week 9-10: Install the first set of signs and begin customer feedback collection.
• Week 11-12: Complete installation for all 15 signs and assess the effectiveness based on feedback.

Key Performance Indicators (KPIs):

1. Completion of at least 15 high-length signs installed by the end of the quarter.
2. 100% design approval within the targeted time frame.
3. High customer engagement and satisfaction rates measured through feedback surveys or analytics.
4. Timely installation with no delays or issues reported by the petrol stations.
5. Alignment of each sign with SayPro’s brand guidelines and objectives.

By the end of the quarter, SayPro will have successfully elevated the visibility and customer engagement at each petrol station with professionally designed, approved, and installed high-length signs. The project will strengthen SayPro’s position as a leader in branding for petrol stations and create a lasting impact on customer experience.