SayPro Reallocate marketing budget per SayPro metrics, if required.

💰 SayPro Marketing Budget Reallocation Procedure

🎯 Objective:

To optimize the impact of SayPro’s marketing spend by reallocating funds based on weekly and monthly performance metrics, engagement outcomes, and strategic goals.

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📊 Step-by-Step Process

1. Collect and Review Performance Metrics

• Metrics collected weekly from:
  • Social media (reach, engagement, click-through rates)
  • Website (traffic, bounce rates, conversions)
  • Offline campaigns (event attendance, flyer pickup, referrals)
• Source: SayPro Weekly M&E Check-ins, Google Analytics, Meta Business Suite, SayPro CRM

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2. Evaluate Budget Efficiency

• Compare actual performance vs. targets set in the Monthly Marketing Plan.
• Use cost-effectiveness ratios (e.g., Cost per Engagement, Cost per Lead).
• Highlight underperforming vs. high-performing campaigns.

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3. Identify Reallocation Needs

• Reallocate funds from:
  • Underperforming channels (e.g., low-ROI Facebook ads).
  • Overbudget areas (e.g., duplicated printing costs).
• Reallocate funds to:
  • High-performing digital platforms.
  • Urgent marketing needs (e.g., late campaign boosts).
  • Pilot campaigns that show promise.

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4. Propose Budget Adjustment

• Complete the Marketing Budget Reallocation Form (internal SayPro finance tool).
  • Include justifications based on data.
  • Suggest new allocation structure.
• Submit to:
  • SayPro Monitoring Office
  • SayPro Finance & Marketing Leads

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5. Approval and Implementation

• Approvals granted within 48 hours.
• Updated budget shared with department heads.
• Reallocation executed in finance system and tracked in M&E tools.

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6. Monitor Post-Reallocation Impact

• Track new KPIs post-adjustment to validate changes.
• Report in the next Weekly M&E Check-In and Monthly Summary Report.

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🧾 Documentation & Compliance

• All reallocation decisions are archived in the SayPro Budget Reallocation Log.
• Reviewed quarterly during strategic evaluation.

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📌 Example Scenario

Channel	Original Budget	Revised Budget	Reason
Facebook Ads	R10,000	R6,000	Lower than expected engagement
WhatsApp Campaign	R2,000	R5,000	High referral rate
Community Posters	R5,000	R3,000	Oversupply in stock