SayPro Research Communication Plan

Objectives

• Simplify and translate technical research into digestible content for non-expert audiences.
• Enhance stakeholder engagement by providing timely, relevant insights.
• Strengthen SayPro’s visibility and credibility as a research-driven organization.
• Support evidence-based planning and development within SayPro and its partners.

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Key Activities

1. Development of Communication Materials
   • Executive summaries
   • Infographics and visual data
   • Policy briefs
   • Social media content
2. Presentation Preparation
   • Monthly slide decks for internal/external use
   • Talking points for leadership
   • Webinars or briefings as needed
3. Internal Coordination
   • Collaborate with SayPro departments (Research, Policy, Comms, Marketing)
   • Ensure consistency in messaging and data interpretation

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Key Messages

• SayPro research directly supports economic and social development.
• Data-driven insights promote inclusive growth and community empowerment.
• Accessible research leads to better policy and implementation outcomes.

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Target Audiences

• Internal: SayPro leadership, program teams, and regional offices
• External: Policymakers, donors, NGOs, community leaders, media, academic partners

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Communication Channels

• SayPro Website – Dedicated monthly research section
• Email Newsletters – Highlight summaries and updates
• Social Media – Bite-sized insights and infographics
• Stakeholder Briefings – Monthly Zoom or in-person sessions
• Press Releases and Media Kits – For broader outreach

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Timeline

• Week 1–2: Research summary and message drafting
• Week 3: Coordination and design of materials
• Week 4: Dissemination and presentation
• Ongoing: Feedback collection and content refinement

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Monitoring & Evaluation

• Engagement metrics (website views, social media reach, newsletter opens)
• Stakeholder feedback
• Usage of research in decision-making or program adjustments