SayPro Revisions and Feedback: Gathering Internal Stakeholder Input to Align the Narrative

Revisions and feedback from internal stakeholders, such as the marketing team, leadership, and other key departments, are essential to ensure that the narrative accurately reflects SayPro’s goals, values, and expectations. This collaborative process helps refine the content and ensures that the final video aligns with the company’s strategic objectives. Here’s how to effectively gather feedback and revise the narrative accordingly:

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Step 1: Identify Key Internal Stakeholders

Objective: Recognize and involve key stakeholders whose feedback will directly influence the narrative and messaging of the video.

Key Actions:

• Marketing Team: Ensure that the video aligns with broader marketing strategies, campaigns, and brand positioning.
• Leadership/Executive Team: Get input from leadership to ensure that the narrative reflects the company’s overarching vision, goals, and strategic direction.
• Sales and Product Teams: Collaborate with these teams to ensure the content accurately portrays the products, services, or solutions and speaks to the target audience’s needs.
• Creative/Design Team: Engage with creatives to ensure the visual elements, tone, and aesthetic match the brand’s identity.
• Customer Support/Success Teams: Gather insights from customer-facing teams to ensure the narrative resonates with customers’ pain points and expectations.

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Step 2: Share the Initial Draft with Stakeholders

Objective: Provide the initial video draft or script to internal stakeholders for review and feedback.

Key Actions:

• Distribute the Draft: Share the video draft (or script, storyboard, etc.) with all identified stakeholders. Use a collaborative platform (e.g., Google Docs, Asana, or Slack) to collect feedback in an organized way.
• Set Clear Expectations: Specify the areas where feedback is needed, whether it’s tone, messaging, accuracy, or overall alignment with brand goals. This helps stakeholders focus on relevant aspects during their review.
  • For example: “Please focus on the messaging for customer engagement” or “Ensure that the tone aligns with our brand’s voice of authority and empathy.”
• Allow Time for Review: Provide enough time for stakeholders to review the content, ask questions, and offer detailed feedback. Set a deadline for receiving feedback to keep the process on track.

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Step 3: Collect Feedback from Stakeholders

Objective: Gather detailed and constructive feedback from internal stakeholders to understand any revisions needed.

Key Actions:

• Organize Feedback: Collect feedback from each stakeholder group, organizing it based on content aspects (e.g., messaging, tone, visuals, alignment with strategy, etc.).
  • Use a centralized document or tool (e.g., a feedback matrix or survey) to compile the input, ensuring all concerns are addressed.
• Clarify Ambiguities: If any feedback is unclear or contradictory, follow up with stakeholders to get specific clarification.
  • For example, if leadership wants a more aggressive call to action, clarify whether they are seeking a stronger emotional appeal or more direct language.
• Prioritize Feedback: Assess the importance of each piece of feedback. Focus on changes that align with the overall strategic goals and the core messaging of the company.

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Step 4: Analyze and Revise the Narrative

Objective: Review all feedback and revise the narrative, messaging, and visuals accordingly to ensure alignment with the company’s expectations and goals.

Key Actions:

• Ensure Alignment with Brand: Check that all revisions maintain SayPro’s voice and brand identity. If any feedback requests changes to the tone, language, or visuals, ensure that these are consistent with SayPro’s brand guidelines.
  • For example, if marketing requests a more casual tone, balance that with the brand’s professional image and make sure it aligns with the company’s tone in other communication channels.
• Update Messaging: Incorporate any necessary revisions to the messaging based on feedback from the marketing, product, or sales teams. Ensure that key product benefits, customer pain points, or core values are clearly emphasized.
  • If the leadership team suggests highlighting a specific achievement, update the script or visuals to feature that aspect more prominently.
• Optimize Visual Elements: If feedback concerns the visual aesthetic, collaborate with the creative team to refine graphics, animations, or transitions. Ensure the visuals support the narrative and align with the brand’s style.

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Step 5: Review the Revised Narrative

Objective: Conduct a second round of review to ensure that the revised narrative meets the expectations of internal stakeholders.

Key Actions:

• Second Review Round: Share the revised video or script with the stakeholders to ensure that the changes have addressed their concerns. This review should be more focused on whether the updates align with the overall feedback.
• Feedback Loop: Encourage stakeholders to provide any additional comments or concerns regarding the changes. Ensure that revisions are consistent and cohesive across the script, visuals, and messaging.
• Approval from Leadership: Before finalizing the content, get final approval from leadership or the executive team to ensure the video aligns with the company’s high-level strategic goals and vision.

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Step 6: Finalize the Video for Distribution

Objective: Once feedback has been integrated and the narrative is approved, move forward with finalizing the video.

Key Actions:

• Final Edits: Incorporate any last-minute revisions based on the final round of feedback. Ensure that the video meets all technical specifications and creative standards.
• Testing with Stakeholders: Test the video internally with a small group of stakeholders to ensure everything looks and feels right. This can be a final check for any issues, especially in terms of tone, message clarity, or any technical glitches.
• Approval for Launch: After final reviews, seek final approval from the stakeholders and leadership for distribution across platforms.

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Step 7: Post-Launch Review and Feedback Collection

Objective: After the video is released, continue to gather feedback from internal stakeholders and analyze its impact.

Key Actions:

• Collect Internal Reactions: After the video goes live, gather internal feedback regarding its performance and reception. How did employees and stakeholders react to the final product?
• Measure Impact: Track the video’s success based on predefined KPIs, such as audience engagement, viewer retention, and feedback from customers or partners. This data will provide insights for future content improvements.
• Iterate and Improve: Use this feedback to improve future video production processes. Identify areas where the process worked well and areas where adjustments can be made.

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Outcome

By gathering detailed feedback from internal stakeholders and revising the narrative accordingly, SayPro ensures that its video content is not only accurate and informative but also perfectly aligned with the company’s strategic objectives. This iterative process results in a polished final product that resonates with the target audience while reflecting SayPro’s core values and goals.