SayPro Table of Contents
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SayPro Conversion and Bounce Rate Analysis Guide 1. Define Key Metrics Metric Definition Conversion Rate % of visitors who complete a desired action (e.g., register, donate, buy) Bounce Rate % of visitors who leave after viewing only one page
2. Access Your Analytics Platform Most commonly, this is Google Analytics 4 (GA4) or your internal CRM/analytics system.
Log in to Google Analytics
Select the SayPro Website property
Navigate to:
Reports → Engagement → Pages and Screens (to view bounce rates per page)Reports → Monetization → Purchases or Conversions → Events
3. Analyze by Channel, Page, or Campaign Dimension Where to Find It Insight Gained Traffic Source (Google, Social, Email) GA4 → Acquisition → Traffic source Which channels convert best or bounce more Landing Pages GA4 → Engagement → Landing pages Which pages attract or lose users Events (form submit, sign-up, payment) GA4 → Events Where users complete key actions
4. Sample Calculation (If Manual) Conversion Rate textCopyEditConversion Rate (%) = (Total Conversions ÷ Total Visitors) × 100
Example: (180 ÷ 3500) × 100 = 5.14%
Bounce Rate textCopyEditBounce Rate (%) = (Single Page Visits ÷ Total Visits) × 100
Example: (1200 ÷ 3500) × 100 = 34.3%
5. Segment and Compare Compare performance by:
Month: April vs May
Device: Desktop vs Mobile
Source: Email vs Organic vs Paid Ads
Page: Training registration page vs Homepage
6. Make Data-Driven Recommendations Insight Action High bounce rate on donation page Simplify form, reduce load time, add testimonials Low conversion from mobile users Optimize mobile UX, shorten steps Strong conversion from email campaign Scale targeted email efforts with similar content
Exporting Results
In GA4: Click “Share → Download PDF or CSV”
Summarize in a table:
Page/Channel Visitors Conversions Conversion Rate Bounce Rate Homepage 2,500 150 6.0% 28% Training Page 1,000 80 8.0% 22% Donations Page 800 45 5.6% 39%
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