The SEO Audit Template is an essential tool for tracking and documenting all technical and on-page SEO issues, improvements, and changes during the optimization process. This template can be used to conduct comprehensive audits on SayPro’s website and apps, allowing you to identify problems, track progress, and measure the success of SEO efforts over time. Below is a detailed SayPro SEO Audit Template .
SayPro Table of Contents
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1. General Website Information
Field Details Website URL [Enter URL of the website] Date of Audit [Enter the date the audit was conducted] SEO Specialist [Name of the person conducting the audit] Audit Type [Initial, Regular, Post-Optimization] Version [e.g., Version 1.0, 2.0, etc.]
2. Technical SEO Audit
A. Crawlability and Indexability
Check Current Status Issues Found Suggested Fixes Priority Date Resolved Robots.txt File [Compliant/Non-Compliant] [Blocked URLs or errors] [Fix suggestions for blocking/unblocking specific URLs] [High/Medium/Low] [Date fixed] Sitemap.xml File [Present/Absent] [Missing or outdated URLs] [Update sitemap and resubmit] [High/Medium/Low] [Date fixed] Crawl Errors in Google Search Console [No errors/Errors found] [List of specific crawl errors like 404, 500, etc.] [Fix individual errors, e.g., 404 errors by redirecting] [High/Medium/Low] [Date fixed] Blocked Resources [None/Resources blocked] [List of any blocked resources like images, CSS files] [Unblock resources for proper rendering] [High/Medium/Low] [Date fixed] Canonicalization Issues [Resolved/Unresolved] [Duplicate pages or incorrect canonical tags] [Correct canonical tags to avoid duplicate content] [High/Medium/Low] [Date fixed]
B. Mobile Optimization
Check Current Status Issues Found Suggested Fixes Priority Date Resolved Mobile Responsiveness [Responsive/Not Responsive] [Pages that don’t render well on mobile] [Make adjustments to CSS or use responsive design] [High/Medium/Low] [Date fixed] Mobile Usability in Google Search Console [No issues/Issues found] [List of mobile usability issues like text too small, clickable elements too close together] [Fix usability issues] [High/Medium/Low] [Date fixed] Mobile Page Speed [Good/Fair/Poor] [Slow loading time on mobile devices] [Optimize images, use lazy loading, etc.] [High/Medium/Low] [Date fixed]
C. Site Speed and Performance
Check Current Status Issues Found Suggested Fixes Priority Date Resolved Page Load Time (Desktop) [Fast/Moderate/Slow] [If slow, mention specific time] [Optimize images, enable compression, reduce JavaScript] [High/Medium/Low] [Date fixed] Page Load Time (Mobile) [Fast/Moderate/Slow] [If slow, mention specific time] [Same as above] [High/Medium/Low] [Date fixed] Core Web Vitals [Pass/Fail] [List failed metrics like LCP, FID, CLS] [Improve LCP by optimizing server response time, FID by reducing JavaScript execution] [High/Medium/Low] [Date fixed] GTmetrix Performance Score [Score: X] [List of issues slowing down the site] [Improve score by following GTmetrix suggestions] [High/Medium/Low] [Date fixed]
3. On-Page SEO Audit
A. Meta Tags and Title Optimization
Page/Section Title Tag Meta Description Issues Found Suggested Fixes Priority Date Resolved Homepage [Current title tag] [Current meta description] [Missing, duplicate, too short, not optimized] [Update title and description to be more relevant and concise] [High/Medium/Low] [Date fixed] Product Page 1 [Current title tag] [Current meta description] [Same as above] [Update title and description] [High/Medium/Low] [Date fixed] Blog Page [Current title tag] [Current meta description] [Same as above] [Optimize title for keyword relevance] [High/Medium/Low] [Date fixed]
B. Header Tags Optimization
Page/Section H1 Tag H2 Tags H3 Tags Issues Found Suggested Fixes Priority Date Resolved Homepage [Current H1 tag] [List of H2 tags] [List of H3 tags] [Missing H1, duplicate header tags] [Ensure proper use of H1 tag, optimize H2 and H3 tags for content hierarchy] [High/Medium/Low] [Date fixed] Product Page [Current H1 tag] [List of H2 tags] [List of H3 tags] [Same as above] [Fix header structure for SEO hierarchy] [High/Medium/Low] [Date fixed]
C. Image Optimization
Page/Section Images Optimized? Issues Found Suggested Fixes Priority Date Resolved Homepage [Yes/No] [List of unoptimized images] [Compress images, add alt text] [High/Medium/Low] [Date fixed] Product Page [Yes/No] [List of unoptimized images] [Add alt text, reduce image size] [High/Medium/Low] [Date fixed]
4. Structured Data (Schema Markup) Implementation
Page/Section Schema Type Issues Found Suggested Fixes Priority Date Resolved Product Pages [Product, Offer, Review] [Missing or incorrect schema] [Add missing schema markup or correct existing schema] [High/Medium/Low] [Date fixed] Blog Pages [Article] [Missing or incorrect schema] [Add missing schema markup or correct existing schema] [High/Medium/Low] [Date fixed]
5. Backlink Profile Audit
Check Current Status Issues Found Suggested Fixes Priority Date Resolved Total Backlinks [Number of backlinks] [Spammy, toxic, or irrelevant backlinks] [Disavow toxic links] [High/Medium/Low] [Date fixed] Link Diversity [Diverse/Not Diverse] [Lack of diversity in backlinks] [Focus on building high-quality backlinks from relevant sources] [High/Medium/Low] [Date fixed]
6. Final Summary and Recommendations
Issue Type Priority Action Taken Additional Recommendations Follow-Up Needed Crawlability Issues [High/Medium/Low] [Describe actions taken] [Any additional improvements to implement] [Yes/No] Site Speed Improvements [High/Medium/Low] [Describe actions taken] [Suggestions for further optimization] [Yes/No] On-Page SEO [High/Medium/Low] [Describe actions taken] [Suggestions for content or design changes] [Yes/No] Structured Data Implementation [High/Medium/Low] [Describe actions taken] [Suggestions for improving schema coverage] [Yes/No]
7. Next Steps and Ongoing Monitoring
Regular Monitoring Frequency : [e.g., Monthly, Quarterly]
Recommended Tools for Ongoing Monitoring :
Google Search Console
Google Analytics
Screaming Frog SEO Spider
GTmetrix
SEMrush / Ahrefs
Conclusion
This SayPro SEO Audit Template serves as a comprehensive framework for conducting in-depth technical SEO audits and tracking improvements. It ensures that all key areas, such as crawlability, site speed, on-page SEO, structured data, and backlink health, are systematically reviewed and documented. The template allows SEO specialists to track progress, identify issues, and implement changes efficiently, ultimately optimizing the website for better search engine rankings and enhanced user experience.
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