SayPro Staff feedback forms on previous marketing M&E methods

Document Title:

SayPro Staff Feedback Form on Previous Marketing M&E Methods

🎯 Purpose:

To gather internal feedback from SayPro staff on the effectiveness of past marketing campaigns, data collection, and evaluation methods. This feedback will inform future improvements to ensure more efficient, accurate, and impactful marketing M&E systems.

📝 Feedback Form Structure

1. General Information

2. Assessment of Previous Marketing M&E Methods

Section 1: Effectiveness of Marketing Data Collection

1. How would you rate the clarity of data collection tools used for marketing M&E (e.g., surveys, campaign reporting templates, feedback forms)?
   • Very clear
   • Clear
   • Neutral
   • Unclear
   • Very unclear
2. To what extent did you feel the data collection methods captured all relevant marketing activities (e.g., social media, email campaigns, events)?
   • Completely
   • Mostly
   • Somewhat
   • Not much
   • Not at all
3. Did you encounter any challenges while collecting or reporting marketing data?
   • Yes (please describe)
   • No
4. How effective were the reporting formats in tracking campaign performance?
   • Very effective
   • Effective
   • Neutral
   • Ineffective
   • Very ineffective

Section 2: Data Analysis and Feedback Utilization

5. How would you rate the usefulness of the M&E data analysis in guiding decision-making for future campaigns?
   • Very useful
   • Useful
   • Neutral
   • Not useful
   • Very not useful
6. Did you find the marketing performance reports (e.g., monthly, quarterly) clear and actionable for campaign improvements?
   • Yes, always
   • Mostly, but could be clearer
   • Sometimes
   • Rarely
   • Never
7. Were there sufficient opportunities to discuss data findings and insights with the team (e.g., debriefs, meetings)?
   • Yes, regularly
   • Sometimes
   • Rarely
   • No

Section 3: Technology and Tools Used

8. How effective were the digital tools (e.g., Google Analytics, CRM, social media analytics platforms) used for M&E in tracking marketing performance?
   • Very effective
   • Effective
   • Neutral
   • Ineffective
   • Very ineffective
9. Were there any technical issues or limitations with the tools used for data collection or reporting?
   • Yes (please explain)
   • No
10. How user-friendly did you find the reporting dashboard or data entry forms used by the team?
    • Very user-friendly
    • Somewhat user-friendly
    • Neutral
    • Not user-friendly
    • Very difficult to use

Section 4: Communication and Collaboration

11. Did you feel that communication between the Marketing and M&E teams was effective during campaign reporting and data analysis?
    • Very effective
    • Effective
    • Neutral
    • Ineffective
    • Very ineffective
12. How well did the M&E feedback contribute to improving marketing strategies during the campaign?
    • Significantly improved strategies
    • Somewhat improved strategies
    • Neutral
    • Had little to no impact
    • Did not improve strategies

3. Recommendations for Improvement

13. What improvements would you recommend for future marketing data collection and reporting methods?
    (Open-ended)
14. Are there any new tools or technologies that could improve our marketing M&E practices?
    (Open-ended)
15. Do you have suggestions for improving the collaboration between the Marketing and M&E teams in future campaigns?
    (Open-ended)

4. Overall Satisfaction

16. How satisfied were you with the overall marketing M&E process for the campaigns you were involved in?
    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied
17. Would you be willing to participate in future training on improved marketing M&E methods?
    • Yes
    • No

📅 Feedback Collection Process

• Survey Distribution:
  The feedback form will be sent to all relevant staff via email, hosted on an internal survey platform (e.g., Google Forms or SurveyMonkey).
• Completion Deadline:
  The survey will be open for 10 days from the date of distribution to ensure enough responses are gathered.
• Follow-up:
  After the survey is closed, responses will be analyzed, and a summary of findings and actionable recommendations will be shared with the team by the end of May.

📊 Data Use and Reporting

1. Analysis and Action:
   The responses will be analyzed by the M&E and Marketing teams to identify patterns, challenges, and areas for improvement in the marketing M&E methods.
2. Report Compilation:
   A report summarizing the feedback and key recommendations will be prepared and shared with the senior management team.
3. Improvement Plan:
   Based on the feedback, an action plan will be developed to update tools, processes, or training requirements for the upcoming campaigns.