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SayPro Submit final campaign effectiveness report via SayPro Monitoring portal.

SayPro Final Campaign Effectiveness Report Submission

🎯 Purpose:

To evaluate the overall impact, outcomes, and ROI of a completed marketing campaign, ensuring accountability and learning for future planning.


🛠️ Where to Submit

  • Platform: SayPro Monitoring Portal
  • User Role Required: Campaign Lead, Marketing Manager, or M&E Officer
  • Submission Deadline: Within 5 days of campaign conclusion
  • File Format: PDF (preferred), or completed online form

📋 Final Campaign Effectiveness Report – Structure

SectionDescription
1. Campaign SummaryCampaign name, duration, objectives, target audience
2. Activities ExecutedMarketing activities completed, platforms used, materials created
3. Key Metrics & Performance DataReach, engagement, impressions, conversions, traffic, sign-ups
4. Budget UtilizationTotal spent vs. budgeted, reallocation details (if any), ROI
5. Outcomes AchievedComparison of actual results vs. original objectives
6. Lessons LearnedWhat worked, what didn’t, and why
7. RecommendationsSuggestions for future campaigns or adjustments to strategy
8. Supporting EvidenceScreenshots, links, survey results, feedback forms, social media analytics exports

📌 Important Notes

  • All data must be verified with source links (Meta Suite, Google Analytics, CRM data, etc.).
  • Include before/after visuals if the campaign included visual brand shifts.
  • Reports will be reviewed by SayPro’s Monitoring Office within 7 working days.
  • A summary of key findings will be added to SayPro’s quarterly strategic report.

📨 Submission Checklist:

  • Completed final report (PDF or online form)
  • Attached evidence (e.g., images, analytics screenshots)
  • Confirm submission receipt email from monitoring@saypro.online

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