✅ SayPro Final Campaign Effectiveness Report Submission
🎯 Purpose:
To evaluate the overall impact, outcomes, and ROI of a completed marketing campaign, ensuring accountability and learning for future planning.
🛠️ Where to Submit
- Platform: SayPro Monitoring Portal
- User Role Required: Campaign Lead, Marketing Manager, or M&E Officer
- Submission Deadline: Within 5 days of campaign conclusion
- File Format: PDF (preferred), or completed online form
📋 Final Campaign Effectiveness Report – Structure
Section | Description |
---|---|
1. Campaign Summary | Campaign name, duration, objectives, target audience |
2. Activities Executed | Marketing activities completed, platforms used, materials created |
3. Key Metrics & Performance Data | Reach, engagement, impressions, conversions, traffic, sign-ups |
4. Budget Utilization | Total spent vs. budgeted, reallocation details (if any), ROI |
5. Outcomes Achieved | Comparison of actual results vs. original objectives |
6. Lessons Learned | What worked, what didn’t, and why |
7. Recommendations | Suggestions for future campaigns or adjustments to strategy |
8. Supporting Evidence | Screenshots, links, survey results, feedback forms, social media analytics exports |
📌 Important Notes
- All data must be verified with source links (Meta Suite, Google Analytics, CRM data, etc.).
- Include before/after visuals if the campaign included visual brand shifts.
- Reports will be reviewed by SayPro’s Monitoring Office within 7 working days.
- A summary of key findings will be added to SayPro’s quarterly strategic report.
📨 Submission Checklist:
- Completed final report (PDF or online form)
- Attached evidence (e.g., images, analytics screenshots)
- Confirm submission receipt email from monitoring@saypro.online
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