SayPro Technical SEO Checklist.

The SayPro Technical SEO Checklist is designed to help ensure that all critical technical SEO tasks are completed during the optimization process. By following this checklist, you can systematically review and optimize key aspects of the website’s structure, content, and performance, leading to better search engine rankings, user experience, and overall site health.

This checklist is intended to be used periodically throughout the optimization process, with specific actions taken each week or month as needed.

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1. Sitemap and Robots.txt Management

Task	Completed (✔)	Notes
Check if XML Sitemap is present	[ ]	Ensure the sitemap is correctly formatted and accessible at example.com/sitemap.xml
Update XML Sitemap	[ ]	Include new pages, remove outdated ones, and update metadata (lastmod, changefreq, priority)
Submit Sitemap to Google Search Console	[ ]	Submit the updated sitemap to Google Search Console (GSC) and Bing Webmaster Tools
Check Robots.txt file for issues	[ ]	Ensure it’s not blocking critical resources and pages (like CSS, JS files)
Ensure robots.txt allows crawling of important pages	[ ]	Test with Google Search Console robots.txt tester

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2. Crawlability & Indexability

Task	Completed (✔)	Notes
Identify and Fix Crawl Errors	[ ]	Check Google Search Console for crawl errors (404, 500, etc.) and fix broken links, redirects
Ensure Pages Are Being Indexed	[ ]	Check that important pages are indexed in GSC and are not marked as “noindex” unless necessary
Implement Canonical Tags Correctly	[ ]	Make sure canonical tags are used correctly to prevent duplicate content issues
Check for Duplicate Content	[ ]	Use tools like Screaming Frog or Copyscape to identify duplicate content and implement redirects or unique content where needed
Ensure All Pages Have Proper Internal Linking	[ ]	Review internal linking to ensure a logical structure and no orphaned pages
Check for Noindex/Nofollow Tags	[ ]	Review meta tags and headers for any unintended noindex/nofollow directives

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3. On-Page SEO Optimization

Task	Completed (✔)	Notes
Title Tags Optimization	[ ]	Ensure title tags are unique, contain target keywords, and are within the 50-60 character range
Meta Description Optimization	[ ]	Ensure meta descriptions are unique, optimized for click-through rates, and within the 155-160 character range
Header Tags Optimization (H1, H2, etc.)	[ ]	Ensure proper hierarchy (H1 for main titles, H2 for subheadings) and use keywords where appropriate
Image Optimization	[ ]	Compress images to improve load time and add descriptive alt text for accessibility and SEO
Internal Linking Structure	[ ]	Ensure that each important page is linked internally and the internal linking structure is logical
Content Optimization	[ ]	Ensure content is high-quality, includes relevant keywords, and is properly structured for readability

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4. Website Performance Optimization

Task	Completed (✔)	Notes
Check Page Load Speed (Desktop & Mobile)	[ ]	Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to assess page speed and identify bottlenecks
Optimize Images for Speed	[ ]	Compress images without sacrificing quality (using formats like WebP)
Minify CSS, JavaScript, and HTML	[ ]	Use tools like UglifyJS or CSSNano to minify files and reduce page size
Enable Gzip Compression	[ ]	Ensure that Gzip compression is enabled to reduce file sizes for faster loading
Implement Browser Caching	[ ]	Set proper caching headers for static resources like images, CSS, and JavaScript
Implement Lazy Loading for Images	[ ]	Ensure images load only when they are in the viewport to improve initial page load time

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5. Mobile Optimization

Task	Completed (✔)	Notes
Mobile-Friendly Test	[ ]	Test the website using Google’s Mobile-Friendly Test tool to ensure it’s optimized for mobile users
Responsive Design Check	[ ]	Ensure the site uses responsive design principles (flexible grids, images, etc.) and displays correctly across all devices
Check Mobile Page Speed	[ ]	Use mobile testing tools like GTmetrix or Google PageSpeed Insights to assess mobile page load speed
Fix Touchscreen Usability Issues	[ ]	Ensure clickable elements (buttons, links, etc.) are appropriately sized and spaced for mobile devices

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6. Structured Data & Schema Markup

Task	Completed (✔)	Notes
Implement Structured Data (Schema Markup)	[ ]	Use appropriate schema types (e.g., Product, Article, FAQ) to enhance search engine visibility
Test Structured Data	[ ]	Use Google’s Structured Data Testing Tool to ensure that schema markup is implemented correctly
Check for Rich Snippets	[ ]	Ensure structured data is enhancing rich snippets (e.g., star ratings, breadcrumbs) in search results
Monitor Structured Data in Google Search Console	[ ]	Monitor for any errors or warnings in GSC related to structured data

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7. Backlink Profile Management

Task	Completed (✔)	Notes
Check Backlink Profile	[ ]	Use tools like Ahrefs or SEMrush to analyze the website’s backlink profile for toxic links and quality backlinks
Disavow Toxic Links	[ ]	Disavow any toxic or low-quality backlinks that may harm SEO performance
Build Quality Backlinks	[ ]	Implement a strategy for acquiring high-quality, relevant backlinks from authoritative sites

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8. Security and HTTPS

Task	Completed (✔)	Notes
Ensure HTTPS is Fully Implemented	[ ]	Ensure that the entire website is served over HTTPS (check for mixed content issues)
Check SSL Certificate	[ ]	Ensure the SSL certificate is valid and up-to-date (no expired certificates)
Fix Redirects from HTTP to HTTPS	[ ]	Ensure all HTTP pages properly redirect to their HTTPS counterparts (301 redirects)

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9. Google Search Console & Analytics Setup

Task	Completed (✔)	Notes
Ensure Google Analytics is Installed	[ ]	Confirm that Google Analytics tracking code is properly installed on all pages
Ensure Google Search Console is Set Up	[ ]	Ensure that Google Search Console is properly configured for the site and tracking performance
Monitor GSC for Crawl Errors	[ ]	Regularly check GSC for any crawl errors or indexing issues that need to be fixed
Set Up Enhanced E-commerce in Google Analytics (if applicable)	[ ]	Implement enhanced e-commerce tracking for better insights into user behavior on the site

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10. Ongoing Monitoring and Reporting

Task	Completed (✔)	Notes
Monthly Technical SEO Audits	[ ]	Conduct a full SEO audit every month to check for technical issues, updates, and performance
Track Keyword Rankings	[ ]	Use SEO tools (like SEMrush or Ahrefs) to track keyword rankings and ensure ongoing SEO success
Monitor Site Traffic in Google Analytics	[ ]	Regularly monitor user behavior and site traffic to identify any trends or issues
Review Site Health and Speed	[ ]	Use GTmetrix, Google PageSpeed Insights, and Lighthouse to review performance and address any bottlenecks

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Conclusion

The SayPro Technical SEO Checklist is a comprehensive guide to ensure all key SEO tasks are completed and the website remains technically optimized for search engines. By following this checklist, you can ensure that critical areas like crawlability, indexing, site speed, mobile optimization, structured data, and security are thoroughly addressed, leading to improved rankings, better user experience, and higher site performance over time.