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SayPro Template 3: Marketing Budget Tracker
📊 SayPro Marketing Budget Tracker Template
Reporting Period: _______________
Department: _____________________
Prepared By: _____________________
Date Updated: ___ / ___ / 2025
🗂️ 1. Summary Overview
Total Budget Allocated | Total Spent | Remaining Budget | % Spent |
---|---|---|---|
R__________________ | R__________ | R______________ | ___% |
📋 2. Detailed Budget Tracker Table
# | Campaign/Activity | Category | Platform/Channel | Budget Allocated | Actual Spend | Variance (±) | Date Spent | Status (Planned/Ongoing/Completed) | Notes |
---|---|---|---|---|---|---|---|---|---|
1 | Youth Career Month | Digital Ads | R5,000 | R4,750 | R250 | 05/05/2025 | Completed | Good CTR | |
2 | Community Flyers | Gauteng | R2,000 | R2,000 | R0 | 08/05/2025 | Completed | Delivered via schools | |
3 | WhatsApp Promo | Mobile | R1,500 | R1,200 | R300 | 10/05/2025 | Ongoing | Tracking link clicks |
📈 3. Category Breakdown (Auto-sum Recommended)
Category | Budget Allocated | Actual Spend | % of Total Budget |
---|---|---|---|
Digital Advertising | R__________ | R__________ | ____% |
Print Materials | R__________ | R__________ | ____% |
Events & Activations | R__________ | R__________ | ____% |
SMS/WhatsApp Promo | R__________ | R__________ | ____% |
Content Creation | R__________ | R__________ | ____% |
🔄 4. Budget Reallocation Tracker (if applicable)
Date | From Campaign | To Campaign | Amount | Reason for Reallocation | Approved By |
---|---|---|---|---|---|
R |
📌 5. Notes & Alerts
Use this section for highlighting budget risks, funding delays, or urgent needs.
Example:
“Spending exceeded on Facebook due to unexpected boost in engagement—consider allocating more in next month’s cycle.”
Signature: _________________________
Finance/M&E Review Date: ___ / ___ / 2025
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