SayPro Template 5: Campaign Performance Scorecard

📊 SayPro Campaign Performance Scorecard Template

Campaign Name: ______________________
Campaign Period: ___ / ___ / 2025 to ___ / ___ / 2025
Prepared By: _________________________
Date Submitted: ___ / ___ / 2025
Reviewed By: _________________________

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📝 1. Campaign Overview

Campaign Objective	Target Audience	Platforms Used	Budget Allocated	Total Spend	Key Dates (Start & End)

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📊 2. Key Performance Indicators (KPIs)

KPI Metric	Target	Actual	% Achievement	Comments/Insights
Social Media Reach
Click-Through Rate (CTR)
Engagement Rate (Likes, Shares, Comments)
Website Traffic
Conversion Rate (sign-ups, donations)
Event Attendance
Video Views

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📈 3. Traffic & Engagement Analysis

Metric	Platform (e.g., Facebook, Instagram, Website, etc.)	Target	Actual	% Achieved	Comments
Website Visits
Social Media Clicks
Engagement (Likes, Shares, Comments)
New Followers/Subscribers
Hashtag Performance

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🎯 4. Campaign Effectiveness (Qualitative Review)

Metric	Performance Rating (1-5)	Rationale
Campaign Messaging Alignment
Visual Appeal of Campaign
Community Engagement
Clarity of Call-to-Action (CTA)
Overall Impact

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🧑‍🤝‍🧑 5. Audience Feedback & Sentiment Analysis

Feedback Source	Positive Feedback (%)	Negative Feedback (%)	General Sentiment
Social Media Comments
Direct Messages (DMs)
Event/Program Surveys
Polls/Online Feedback

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💡 6. Insights and Recommendations

Summarize what worked well, challenges faced, and recommendations for future campaigns based on the results.

Example:

• “Instagram engagement was significantly higher than expected, suggesting we increase focus on visuals and videos for future campaigns.”
• “Email marketing strategy needs refinement as it resulted in lower open rates and minimal conversion.”

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🏆 7. Final Assessment and Rating

Area of Evaluation	Rating (1-5)	Comments/Explanation
Overall Campaign Success
Adherence to Budget
ROI (Return on Investment)
Brand Awareness Increase
Lead Generation/Conversions

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📌 8. Final Notes & Follow-Up Actions

List any actions that need to be taken based on the campaign evaluation, including follow-up with participants, internal meetings, and resource allocation for next steps.

Example:

• Follow up with high-engagement influencers to deepen partnerships.
• Plan a post-campaign survey for deeper insights into participant experience.

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Signature: _________________________
Reviewed By (Supervisor/Manager): _________________________
Date Submitted: ___ / ___ / 2025