SayPro Track engagement and performance

SayPro Monthly January SCMR-13 SayPro Monthly Infographics: Develop infographics to convey complex information visually by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Tasks to Be Done – Week 4: Distribution and Reporting (Performance Monitoring & Strategic Adjustment)

Initiative: SayPro Monthly Infographics
Source: SayPro Monthly January SCMR-13
Department: SayPro Brand Material Office under SayPro Marketing Royalty SCMR

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Primary Objective

Evaluate the engagement, visibility, and performance of the distributed infographics across SayPro platforms, and make data-driven adjustments to maximize impact and reach. Refine the distribution strategy to ensure continued alignment with SayPro’s goals and target audience engagement trends.

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Detailed Weekly Tasks

1. Define Key Performance Indicators (KPIs)

Establish clear success metrics to measure the effectiveness of infographic distribution. Key indicators may include:

• Website metrics: page views, bounce rate, average time on page
• Social media: impressions, likes, comments, shares, click-through rate (CTR)
• Email campaigns: open rate, click rate, engagement heatmaps
• Download/Save metrics (if applicable)
• Internal engagement (staff feedback, internal click-throughs)

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2. Collect Data from Relevant Platforms

Use appropriate analytics tools to gather real-time and historical data:

• Google Analytics for web performance
• Meta Business Suite, LinkedIn Insights, Instagram Analytics, X Analytics for social media
• Mailchimp or Sendinblue for email campaign tracking
• Internal tools (e.g., Intranet insights, Slack reactions) for staff engagement Ensure all data is timestamped and linked to the Week 4 infographic release.

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3. Analyze Engagement Trends

Compare current infographic performance to:

• Previous months’ infographic metrics
• Platform-specific engagement benchmarks
• Goals set by the SayPro Marketing Royalty SCMR team

Identify:

• Top-performing platforms (e.g., higher CTR on LinkedIn vs Facebook)
• Underperforming channels or formats
• Audience behaviors and feedback trends

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4. Adjust Distribution Strategy Based on Insights

Make strategic adjustments in real-time or for future campaigns, such as:

• Reposting the infographic on high-performing platforms at peak engagement times
• Resegmenting email audiences to improve targeting
• Tweaking captions, hashtags, or thumbnails to boost social engagement
• Creating derivative content (e.g., carousels, reels, quote graphics) from the original infographic for wider reach
• Redirecting traffic from underperforming platforms to stronger ones using cross-posts or pinned stories

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5. Conduct Stakeholder Feedback Loop

• Gather qualitative feedback from internal stakeholders:
  • SayPro Marketing Lead
  • Content Strategists
  • Social Media Managers
  • Regional or program-specific representatives (if applicable)
• Ask for input on clarity, relevance, and audience reception
• Integrate practical suggestions into current and future strategies

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6. Document Findings & Recommendations

• Compile a detailed performance and improvement report including:
  • Data snapshots from each platform
  • Graphs/charts visualizing performance trends
  • Lessons learned and recommended optimizations
  • Action plan for the next infographic cycle
• Present report to:
  • SayPro Brand Material Office Manager
  • SayPro Marketing Lead
  • SCMR Documentation Team

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Expected Outcomes by End of Week 4

• Comprehensive understanding of how well the infographic performed across platforms
• Clear insights into audience preferences and content effectiveness
• Adjusted strategies to enhance distribution and engagement
• Archived report and metrics for ongoing tracking and SCMR documentation

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