SayPro User Experience Data

SayPro Information and Targets Needed for the Quarter User Experience Data: Gather data from users with disabilities regarding their experience and identify areas of the website that need improvement from SayPro Monthly February SCMR-17 SayPro Monthly Inclusive Design: Ensure the site is accessible to users with disabilities by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Objective: The main objective for this quarter is to gather user experience data from individuals with disabilities to identify pain points and areas of improvement on the SayPro website. This data will inform the ongoing accessibility and usability improvements, ensuring that the website meets the needs of users with a wide range of disabilities.

Collecting user feedback from people with disabilities will provide crucial insights into how well the website functions for them and where adjustments are needed to enhance their experience. This process will help align SayPro’s platform with the inclusive design principles and further support the initiative to ensure the site is accessible to everyone.

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1. Gathering User Experience Data: Approach

To ensure that SayPro’s website is genuinely accessible and usable for individuals with disabilities, it is essential to gather data from a representative sample of users who face a variety of challenges. These include visual impairments, hearing impairments, motor disabilities, and cognitive disabilities.

A. User Feedback Methods

1. Surveys and Questionnaires:
   • Purpose: To gather structured data on how users with disabilities interact with the website. The surveys can include questions regarding navigation, content accessibility, and ease of use.
   • Questions to Include:
     • How easy is it for you to navigate the website using keyboard-only or screen reader tools?
     • Are there any issues with contrast, text size, or readability on specific pages?
     • Did you encounter difficulties interacting with form fields, buttons, or links?
     • Are multimedia elements (videos, audio, etc.) accessible, with captions or transcripts available?
     • Do you face challenges in completing tasks on the website (e.g., making purchases, filling forms, etc.)?
2. Usability Testing Sessions:
   • Purpose: Conduct in-depth testing sessions with users who have disabilities to observe their interactions with the website.
   • Method: Participants with different disabilities (visual, auditory, cognitive, motor) will perform specific tasks while being observed by a usability expert. The expert will record any difficulties or issues the participant encounters.
   • Tasks to Test:
     • Navigating the website using keyboard shortcuts or a screen reader.
     • Completing a purchase or subscribing to a service.
     • Interacting with forms and filling out details.
     • Watching videos or listening to audio content with captions or transcripts.
     • Accessing and interacting with images or icons.
3. Interviews and Focus Groups:
   • Purpose: To get qualitative insights from users with disabilities about their overall experience on the website.
   • Method: Conduct one-on-one interviews or group discussions where users can express their thoughts about the site’s accessibility, provide suggestions, and identify barriers that affect their ability to use the website effectively.
   • Key Areas for Discussion:
     • User satisfaction with existing accessibility features.
     • Suggestions for improving site navigation and content clarity.
     • Feedback on any specific barriers encountered during interaction with the site.

B. Data Collection Tools

To facilitate the process of gathering user experience data, a combination of the following tools and platforms will be used:

1. Accessibility Feedback Form: A customizable form integrated into the website that users can submit after they experience accessibility issues.
2. User Testing Platforms: Tools like UserTesting, Lookback.io, or AccessiBe that allow remote usability testing with participants who have disabilities.
3. Surveys: Tools like Google Forms, SurveyMonkey, or Qualtrics for sending surveys and collecting structured responses.
4. Analytics Tools: Platforms such as Google Analytics to track user behavior and identify potential problem areas for users with disabilities.

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2. Key User Experience Data to Gather

A. General User Accessibility Feedback

• Navigation Feedback:
  • How effective is keyboard-only navigation? Can users easily navigate between different sections of the site using Tab, Shift+Tab, and other shortcuts?
  • Are there any issues with screen reader compatibility on menus, links, and content?
• Content Accessibility:
  • Is the text size and font legible for users with visual impairments?
  • Are images and other non-text elements correctly described with alt text?
  • Is there sufficient color contrast between text and background for users with low vision or color blindness?
• Forms and Input Fields:
  • Are all forms labeled correctly? Do users encounter issues with submitting forms or inputting data, especially in required fields?
  • Are error messages clearly articulated for users who rely on screen readers or other assistive technologies?
• Multimedia Accessibility:
  • Are videos and audio content accessible to deaf or hard-of-hearing users (i.e., do they include captions or transcripts)?
  • Can users control multimedia content (pause, play, adjust volume) using only a keyboard or other assistive devices?

B. Specific Areas of Concern Based on Disabilities

1. Visual Impairments:
   • Are the text and images clearly legible with the screen reader?
   • Are interactive elements (like buttons and links) clearly identifiable and well-defined in terms of roles and states?
2. Hearing Impairments:
   • Are all multimedia elements, such as videos or audio content, fully captioned or transcribed?
   • Is there any important information that is conveyed through sound without an alternative for users who are deaf or hard of hearing?
3. Motor Disabilities:
   • Can users interact with all elements using keyboard-only navigation or assistive technology like switch devices, voice recognition software, or adaptive keyboards?
   • Are there any elements that require fine motor skills, such as small clickable areas or complex mouse gestures, which may be inaccessible for users with limited motor abilities?
4. Cognitive Disabilities:
   • Is the website content easy to understand and navigate for users with cognitive impairments?
   • Is the information presented in a clear, logical order with headings and subheadings for easy scanning?
   • Are instructions and error messages simple, straightforward, and easy to follow?

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3. Targets and Goals for the Quarter

A. Conduct User Experience Data Collection

• Goal: Gather feedback from at least 50 users with disabilities across various impairment groups (visual, auditory, cognitive, motor) to ensure the feedback is representative. Action Steps:
  1. Survey Distribution: Distribute online surveys through accessible platforms and partner with disability advocacy organizations to reach a diverse user base.
  2. Usability Testing: Conduct usability testing with a diverse group of participants, ensuring that each group is represented fairly.
  3. Focus Groups: Host 2-3 focus groups or interviews with users to gather detailed qualitative feedback.

B. Analyze and Prioritize Issues

• Goal: Identify the top 3-5 accessibility pain points that affect users the most, particularly focusing on high-impact issues. Action Steps:
  1. Review Feedback: Compile and analyze the feedback from all user testing sessions, surveys, and interviews.
  2. Categorize Issues: Organize the issues by severity (e.g., High, Medium, Low) and focus on critical issues first, such as navigation barriers or missing alternative text for vital images.
  3. Prioritize Fixes: Based on the user impact, prioritize the implementation of fixes for issues that are most disruptive to users’ experiences.

C. Implement User Feedback-Driven Improvements

• Goal: Implement solutions to address at least 80% of the critical and high-priority issues identified in the user feedback. Action Steps:
  1. Work with Development Teams: Collaborate with web designers and developers to address the most critical issues, ensuring that updates meet WCAG 2.1 AA compliance.
  2. Test and Validate: After implementing changes, conduct additional rounds of user testing with the same user groups to verify that improvements have been successfully implemented.

D. Continuous Monitoring

• Goal: Establish a feedback loop for continuous monitoring of user experience and ongoing improvements. Action Steps:
  1. Post-Improvement Surveys: After implementing accessibility fixes, send out follow-up surveys or conduct follow-up testing to see if the fixes have improved users’ experiences.
  2. Regular Accessibility Reviews: Schedule quarterly reviews of the website’s accessibility features and ensure that user experience data continues to inform the design and development processes.

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4. Conclusion

By gathering comprehensive user experience data from individuals with disabilities, SayPro can identify key areas for improvement and refine its website to better serve all users. This data will help ensure that the website is not only compliant with WCAG 2.1 AA standards but also offers a usable and inclusive experience for individuals with disabilities. With a focus on actionable feedback, prioritized improvements, and ongoing testing, SayPro can enhance its accessibility, making the site a more inclusive and effective platform for everyone.