SayPro Monthly January SCMR-13 SayPro Monthly Packaging: Consider branded packaging for a cohesive presentation by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Task: Conduct a Feedback Session on Packaging Designs

Reference: SayPro Monthly January SCMR-13 SayPro Monthly Packaging
Objective: Ensure branded packaging aligns with SayPro’s identity and enhances user experience for a cohesive presentation.

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1. Preparation Phase

Responsible Team: SayPro Brand Material Office under SayPro Marketing Royalty SCMR

1.1 Define Objectives and Scope

• Identify key elements of SayPro’s branded packaging (materials, design, colors, typography, and logo placement).
• Establish specific evaluation criteria: usability, aesthetic appeal, durability, eco-friendliness, and customer perception.
• Determine the target audience for feedback (SayPro clients, partners, internal stakeholders).

1.2 Develop Testing Materials

• Prepare sample packaging designs (physical prototypes and digital mockups).
• Create a survey/questionnaire to collect structured feedback.
• Develop an interview script or discussion guide for in-depth insights.

1.3 Schedule and Plan the Feedback Session

• Select participants based on target demographics.
• Choose a suitable venue or online platform for feedback collection.
• Set timelines and key deliverables for data collection and analysis.

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2. Execution Phase

2.1 Conduct the Feedback Session

• Live User Testing: Present SayPro’s packaging designs to participants.
• Observation: Monitor participant interactions with packaging.
• Guided Discussion: Ask about first impressions, usability, and design preferences.
• Survey & Ratings: Collect structured feedback via forms.

2.2 Document Insights and Reactions

• Take notes, record video testimonials (if applicable), and compile participant feedback.
• Identify common themes, recurring concerns, and standout positive aspects.

2.3 Initial Analysis of Feedback

• Categorize responses into themes (aesthetic appeal, functionality, branding consistency).
• Compare feedback across different participant segments.

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3. Post-Session Evaluation and Next Steps

3.1 Data Compilation and Report Generation

• Summarize feedback into a structured report with key takeaways.
• Highlight major strengths and areas for improvement in the packaging design.

3.2 Recommendations for Design Revisions

• Adjust packaging based on insights: improve branding visibility, modify materials, or optimize size and functionality.
• Consult design and production teams for feasibility of changes.

3.3 Final Review and Implementation Plan

• Present findings and recommendations to SayPro Marketing Royalty SCMR.
• Define an action plan for implementing packaging improvements.
• Set a timeline for testing revised packaging in the market.

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Expected Outcomes

✔ Clear understanding of user perceptions of SayPro’s packaging.
✔ Identification of areas for improvement to align with brand strategy.
✔ Enhanced packaging that supports customer engagement and brand recognition.