SayPro Video Goal Setting Template: A document used to define the video’s objective and the intended message, audience, and call to action.

SayPro Video Goal Setting Template

Project Title:

Insert the title of the video project.

Objective/Purpose of Video:

Clearly define the overall purpose of the video. What is the primary goal you want to achieve with this video?

• Example:
  • To promote a new product launch
  • To increase brand awareness
  • To explain a service or product in detail
  • To provide a customer testimonial
  • To communicate a company update or milestone

Key Message(s):

What is the primary message or core idea that the video should convey?

• Example:
  • “SayPro is committed to delivering innovative solutions that empower businesses to succeed.”
  • “Experience the future of technology with our new product.”
  • “SayPro is dedicated to excellent customer service and innovative solutions.”

Target Audience:

Identify the target audience for this video. Who are you trying to reach?

• Example:
  • Existing customers looking for product updates
  • Potential clients in need of a business solution
  • Investors interested in learning about SayPro’s latest achievements
  • Industry professionals seeking thought leadership content
  • General public for brand awareness

Call to Action (CTA):

What action do you want the audience to take after watching the video?

• Example:
  • “Visit our website to learn more and get started.”
  • “Sign up for a free trial.”
  • “Download our product brochure.”
  • “Follow us on social media for the latest updates.”
  • “Contact us for more information.”

Video Tone and Style:

What tone or style should the video have to resonate with your audience?

• Example:
  • Friendly, conversational, and approachable
  • Professional and informative
  • Inspirational and motivational
  • Fun, energetic, and engaging
  • Serious and authoritative

Key Visuals & Themes:

List any important visuals, themes, or ideas to include in the video to support the message.

• Example:
  • Product demonstrations
  • Customer testimonials
  • Behind-the-scenes footage
  • Graphics showing key statistics or benefits
  • Action shots of employees working with clients

Video Length:

What is the ideal length for this video?

• Example:
  • 30 seconds for a social media ad
  • 1-2 minutes for a product demo or explainer video
  • 3-5 minutes for a more detailed corporate update

Distribution Channels:

Where will this video be distributed and viewed?

• Example:
  • Company website
  • Social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • YouTube
  • Email marketing
  • Internal communication (e.g., employee onboarding)

Measurement of Success:

How will you measure the success of this video? What metrics are important?

• Example:
  • Number of views
  • Engagement (likes, shares, comments)
  • Click-through rate (CTR) on CTAs
  • Conversion rate (e.g., sign-ups, purchases)
  • Brand awareness and recall (via surveys or focus groups)

Budget and Resources:

Identify the budget and resources required to produce the video. Who will be involved in the production process?

• Example:
  • Budget for production, editing, and distribution
  • Team members (videographers, editors, graphic designers, etc.)
  • External resources (e.g., actors, influencers, or voiceover talent)

Approval and Sign-Off:

• Approval by Marketing/Leadership Team:
  • [Insert name or role of person approving the project]
  • [Date of approval]
• Final Script Approval:
  • [Insert name or role of person approving the script]
  • [Date of approval]
• Final Video Approval:
  • [Insert name or role of person approving the final video]
  • [Date of approval]

This SayPro Video Goal Setting Template ensures that each video project has clear objectives, target audience details, and measurable outcomes, allowing the team to focus on producing content that aligns with SayPro’s marketing and branding goals.