SayPro Video Goals and Objectives Template: A document that defines the purpose of each video, ensuring the narrative aligns with SayPro’s overall marketing strategy.

SayPro Video Goals and Objectives Template

Document Title: SayPro Video Goals and Objectives Template

1. Video Title:

(Enter the working title of the video)

2. Purpose of the Video:

(What is the primary reason for creating this video? Choose one or more from the following options)

• Brand Awareness
• Product/Service Promotion
• Customer Education
• Company Culture Showcase
• Corporate Announcements/Updates
• Event Highlights
• Customer Testimonials
• Industry Insights or Thought Leadership
• Internal Communication
• Crisis Communication
• Other: ___________________________

3. Target Audience:

(Who are we creating this video for? Be as specific as possible)

• Prospective Customers
• Current Customers
• Employees
• Investors
• Industry Professionals
• General Public
• Other: ___________________________

4. Key Message(s):

(What is the main message you want to convey in this video?)

• Key Message #1: ___________________________________________
• Key Message #2: ___________________________________________
• Key Message #3: ___________________________________________
• (Optional) Additional Messages: ____________________________

5. Call to Action (CTA):

(What action should the viewer take after watching the video?)

• Visit Website
• Sign Up for a Service/Newsletter
• Make a Purchase
• Share with Others
• Subscribe to Our Channel
• Contact Us for More Information
• Attend an Event
• Download a Resource
• Other: ___________________________

6. Video Length:

(What is the ideal duration for this video?)

• 30 seconds
• 1 minute
• 2 minutes
• 3-5 minutes
• 5+ minutes
• Other: ___________________________

7. Tone and Style:

(What tone do you want this video to convey? Select the most appropriate options)

• Professional
• Friendly/Conversational
• Educational
• Inspirational
• Fun/Entertaining
• Urgent
• Humorous
• Emotional/Heartfelt
• Other: ___________________________

8. Visual and Creative Direction:

(Any specific visual style, branding elements, or creative direction to follow?)

• Use of company branding colors and logos
• Minimalist design
• High-energy visuals
• Slow-paced, contemplative shots
• Animation/Graphics usage
• Incorporate testimonials or customer stories
• On-location or office shots
• Other: ___________________________

9. Distribution Channels:

(Where will this video be published and distributed?)

• Website
• YouTube
• Social Media (Facebook, Instagram, LinkedIn, etc.)
• Email Marketing Campaign
• Internal Communication Channels (Employee Portal, etc.)
• Trade Shows/Conferences
• Ads (Paid Media/Advertising)
• Other: ___________________________

10. Success Metrics:

(How will you measure the success of the video? Choose the appropriate metrics)

• Number of Views
• Click-through Rate (CTR)
• Engagement Rate (Likes, Shares, Comments)
• Conversion Rate (Leads, Sales, Sign-Ups)
• Audience Retention/Watch Time
• Brand Awareness Surveys
• Website Traffic
• Other: ___________________________

11. Timeline and Milestones:

(What are the key dates for production and release?)

• Video Script Draft: __________________
• Video Production Start Date: __________________
• Review and Feedback Period: __________________
• Final Video Approval: __________________
• Video Release Date: __________________

12. Budget Considerations:

(What is the estimated budget for creating this video?)

• Total Budget: $_______________
• Estimated Costs (e.g., production, talent, equipment, etc.):
  • Pre-production: $______________
  • Production: $______________
  • Post-production: $______________
  • Talent/Voiceover: $______________
  • Other: $______________

13. Additional Notes:

(Any other details, considerations, or requirements to be aware of?)

This SayPro Video Goals and Objectives Template ensures that each video produced aligns with your overall marketing strategy, targets the right audience, and delivers the intended message effectively.