Your cart is currently empty!
SayPro Week 2: Collaboration with IT to customize M&E tools for marketing needs.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro Week 2 Report
Project: SayPro Once Off – Integration of M&E Systems into Marketing Workflows
Reporting Period: Week 2
Prepared by: [Your Name]
Date: [Insert Date]
Objective for Week 2
To collaborate with SayPro’s IT department and technical leads to configure and adapt M&E tools that can collect, analyze, and report marketing-related data in alignment with strategic communication goals.
1. Activities Completed
| Activity | Description | Outcome |
|---|---|---|
| Technical Alignment Meeting | Hosted joint session with M&E and IT teams to align on requirements. | Agreed on platform capabilities, API accessibility, and user interface needs. |
| Tool Assessment | Reviewed existing M&E tools (e.g., KoboToolbox, Power BI, Google Data Studio). | Identified which tools can be adapted for marketing analytics. |
| Data Source Mapping | Mapped all relevant data sources: Mailchimp, Meta Ads, Google Analytics, WhatsApp, Website. | Established technical feasibility for data integration via APIs or exports. |
| Prototype Development | Worked with IT to build a sample dashboard using mock data. | Created a functional prototype using Google Data Studio linked to campaign data. |
| Indicator Configuration | Configured test indicators (e.g., cost per engagement, click-to-conversion rate). | Drafted indicator definitions and visual templates. |
2. Key IT Collaboration Highlights
| Area | Action Taken | Result |
|---|---|---|
| API Integrations | Verified access to APIs for Meta Ads, Google Analytics, Mailchimp. | Established data pipelines for automated reporting. |
| Dashboard Tools | Evaluated tools based on SayPro’s infrastructure. | Selected Google Data Studio for initial dashboard rollout due to ease of use and integration. |
| Data Security | Reviewed compliance requirements (e.g., data anonymization, user access levels). | Developed access control plan and data privacy compliance checklist. |
| Automation Potential | Scoped automation opportunities for campaign reporting. | Proposed weekly auto-updates to dashboards from platform feeds. |
3. Custom M&E Tool Features Designed
- Real-time Marketing Dashboard with the following sections:
- Reach and Engagement Metrics (Likes, Shares, Comments, Impressions)
- Conversion Metrics (Clicks, Sign-ups, Downloads)
- Demographic Breakdown (age, location, gender from campaign data)
- Outcome Indicators (e.g., % of viewers taking intended action)
- Integrated Indicator Tracker linked to each campaign with:
- Campaign objective
- Indicator definition
- Data source
- Frequency of collection
- Responsible team
- Automated Report Template for monthly performance summaries.
4. Challenges Encountered
| Issue | Mitigation |
|---|---|
| Limited access to WhatsApp data due to platform restrictions | Exploring use of WhatsApp Business API or manual extraction for key campaigns |
| Varied data formats across platforms | IT developing a standardized data import template |
5. Next Steps
- Finalize indicator list and M&E reporting template for SayPro marketing.
- Pilot the real-time dashboard with an upcoming campaign.
- Conduct a user training session for marketing and M&E teams on using the customized tools.
- Integrate dashboard into SayPro intranet or cloud workspace for easy access.
Annexes
- Annex 1: API Access Summary Sheet
- Annex 2: Dashboard Prototype Screenshots
- Annex 3: Custom Indicator Table (Draft)
- Annex 4: Data Mapping Table
Leave a Reply
You must be logged in to post a comment.