SayPro Week 3 Report

Project: SayPro Once Off – Integration of M&E Systems into Marketing Workflows
Reporting Period: Week 3
Prepared by: [Your Name]
Date: [Insert Date]

Objective for Week 3

To build the capacity of SayPro’s marketing staff in using the newly integrated M&E systems for campaign planning, performance monitoring, and reporting—ensuring consistent, data-driven communication strategies.

1. Activities Completed

2. Training Session Overview

Title: Using Integrated M&E Tools for Marketing Impact
Duration: 2 hours per session
Format: Blended (1 in-person, 1 virtual)
Facilitators: [Your Name], IT Support, M&E Lead
Participants: Marketing Officers, Digital Content Creators, Communications Coordinator

Core Modules Covered:

• M&E Basics for Marketing Teams
  • Understanding outputs vs outcomes
  • Indicators relevant to communications (reach, engagement, behavior change)
• Using the Campaign Performance Dashboard
  • Accessing platform
  • Reading visualizations
  • Identifying key takeaways
• Tracking and Reporting Indicators
  • Inputting indicator data
  • Automating campaign performance reports
  • Linking results to broader program goals
• Applying Data for Decision-Making
  • Adjusting campaigns in real-time
  • Incorporating lessons learned into future planning

3. Outcomes and Insights

4. Challenges and Mitigation

5. Next Steps

• Schedule a refresher session in Week 5 to reinforce concepts and cover advanced analytics.
• Monitor staff usage of dashboards and reporting tools over the next two campaigns.
• Gather examples of how marketing staff apply data insights for campaign adaptation (for Week 4-5 documentation).
• Begin development of a Knowledge Repository for M&E-marketing integration at SayPro.

Annexes

• Annex 1: Training Agenda
• Annex 2: Training Presentation Slides
• Annex 3: Pre/Post Assessment Results Summary
• Annex 4: User Guide & Indicator Reference Sheet