SayPro Weekly Marketing Activity Log (SayPro Template 1).

SayPro Weekly Marketing Activity Log (SayPro Template 1)

Department: [Department Name]
Employee Name: [Employee’s Name]
Position: [Employee’s Job Title]
Week Ending: [Date] (e.g., Friday, May 7, 2025)
Supervisor: [Supervisor’s Name]
Submitted by: [Employee Name]
Approval: [Supervisor’s Signature / Approval Date]

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1. Marketing Activities Overview

Activity Description	Target Audience	Platform/Channel	Date(s) of Activity	Objective	Status (Ongoing/Completed)
E.g., Launch of Social Media Awareness Campaign	Youth in Urban Areas	Facebook, Instagram, Twitter	May 1 – May 3, 2025	Increase brand awareness and engagement	Completed
E.g., Email Newsletter on Upcoming Workshops	Existing Subscribers	Email (Mailchimp)	May 2, 2025	Inform audience about new workshop schedule	Ongoing
E.g., Blog Post on Digital Skills Training Opportunities	Young Professionals	Blog (SayPro Website)	May 5, 2025	Educate target audience on digital skill needs	Completed

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2. Key Performance Indicators (KPIs) and Metrics for Each Activity

Activity	KPI/Metric	Target/Goal	Results/Outcomes	Achievement (%)	Notes/Challenges
Social Media Campaign Launch	Engagement Rate (Likes, Shares, Comments)	5% increase from previous month	Likes: 3,000, Shares: 500, Comments: 150	120%	Higher engagement than anticipated
Email Newsletter	Open Rate	25% open rate	Open Rate: 20%	80%	Email subject line adjustment needed
Blog Post on Digital Skills	Page Views & Comments	1,000 views, 50 comments	Views: 1,200, Comments: 60	120%	Blog shares increased with good traction

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3. Budget and Resource Utilization

Activity	Estimated Budget	Actual Spend	Difference	Resources Used
Social Media Campaign Launch	$500	$450	-$50	Social Media Ads, Design Software
Email Newsletter	$100	$120	+$20	Email Platform (Mailchimp), Graphic Design
Blog Post on Digital Skills	$50	$45	-$5	Website Hosting, Content Writing

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4. Key Insights and Learnings

Activity	What Went Well	What Can Be Improved	Next Steps
Social Media Campaign Launch	Engaged target audience well, high engagement	More paid ads needed for broader reach	Increase budget for next campaign, target new groups
Email Newsletter	Good response rate, timely delivery	Subject lines need to be more compelling	A/B test subject lines for next issue
Blog Post on Digital Skills	High traffic, great discussion in comments	Need more interactive elements (e.g., polls, videos)	Add interactive content in future posts

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5. Upcoming Activities for the Next Week

Activity Description	Target Audience	Platform/Channel	Objective	Scheduled Date(s)
E.g., Launch Paid Social Media Ads for Webinar Series	Young Professionals	Facebook, LinkedIn	Drive registrations for upcoming webinars	May 10 – May 14, 2025
E.g., Publish Customer Testimonial on Website & Social Media	General Public	Website, Instagram, Facebook	Build trust and brand credibility	May 12, 2025
E.g., Webinar: Introduction to Digital Marketing for Youth	Youth (ages 18-24)	Zoom, YouTube Live	Provide foundational knowledge on digital marketing	May 15, 2025

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6. Team Collaboration and Feedback

Collaborators/Team Members	Role	Support/Contribution	Feedback/Notes
[Collaborator Name]	[Team Member Role]	Assisted in content creation and social media management	Great teamwork in creating engaging posts
[Collaborator Name]	[Team Member Role]	Provided feedback and edits for email content	Needs improvement in email copy for better impact
[Collaborator Name]	[Team Member Role]	Helped set up and moderate the webinar session	Good coordination, but could improve technical setup

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7. Action Items for Next Week

Action Item	Owner	Due Date	Priority Level (High/Medium/Low)	Status
Increase engagement on social media platforms	[Employee Name]	May 14, 2025	High	In Progress
Optimize email subject lines for better open rate	[Employee Name]	May 12, 2025	Medium	Pending
Prepare content for next digital marketing workshop	[Employee Name]	May 15, 2025	High	Not Started

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8. Summary/Reflection

This section can include a brief reflection on the overall week, successes, areas for improvement, and how the marketing activities have contributed to the broader goals of the SayPro organization.

Reflection Example:
This week’s activities have led to a significant increase in social media engagement, surpassing our set goal by 20%. The email campaign has performed moderately, with room for improvement in open rates. Moving forward, we plan to adjust our strategies to optimize the upcoming campaigns, particularly in paid ads and email subject lines, to enhance reach and conversions.

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Conclusion:

This SayPro Weekly Marketing Activity Log helps track weekly marketing actions, assess performance through KPIs, and ensure alignment with organizational goals. It provides visibility into resource allocation, collaboration, and progress, while also identifying areas for improvement and future focus.