SayProP512-4-4-1 SayPro YouTube Studio Video Uploading Guidelines

📘 SayProP512-4-4-1 SayPro YouTube Studio Video Uploading Guidelines

📌 Policy Title:

SayPro YouTube Studio Video Uploading Guidelines

📎 Policy Code:

SayProP512-4-4-1

🏢 Department:

SayPro Office of the Chief Marketing Officer / SayPro Digital Media Team

📅 Version:

v1.0 – Issued 21 May 2025

🎯 Purpose

To establish standardized procedures and quality standards for uploading, optimizing, and managing videos on the official SayPro YouTube Channel to increase visibility, brand trust, and engagement.

📥 1. Pre-Upload Checklist

Before uploading any video, ensure:

• ✅ The video is finalized and edited according to SayPro branding standards.
• ✅ File format is MP4 (preferred), 1080p or higher resolution.
• ✅ SayPro intro/outro is included.
• ✅ Background music and visuals are copyright-compliant or royalty-free.
• ✅ Captions or subtitles are reviewed and ready.

📤 2. Uploading Process (via YouTube Studio)

1. Log into YouTube Studio:
   https://studio.youtube.com
2. Click “Create” → “Upload videos”
3. Upload your video file.
4. Fill in Video Details:
   • Title: Clear, concise, include keywords (Max 100 characters).
     Example: “SayPro Career Training Workshop 2025 | #SkillsForLife”
   • Description:
     Include:
     • Summary of the video (100–300 words)
     • Website: www.saypro.online
     • Contact: info@saypro.online
     • Hashtags (Max 5): #SayPro #YouthDevelopment #Entrepreneurship
     • Links to resources or registration forms
   • Thumbnail: Upload a custom branded image (1280×720 px).
   • Playlist: Add to a relevant SayPro playlist (e.g., “SayPro Events”, “SayPro Training”).
   • Audience: Mark “No, it’s not made for kids” unless child-focused.
   • Tags (Advanced section): Use SEO-rich keywords (e.g., “career skills”, “south african youth training”, “SayPro events”).

🔖 3. Metadata & Hashtag Optimization

• Add 3–5 relevant hashtags in the description or title.
• Include search-friendly tags (e.g., SayPro, skills training, nonprofit development, public services).
• Use closed captions or auto-generated subtitles, then edit them for clarity.

🛡️ 4. Permissions & Visibility

• Visibility Setting:
  • “Unlisted” for internal reviews
  • “Public” after approval by Marketing Lead
• Schedule publishing date/time during peak hours (e.g., Tues–Thurs 12–3 PM SAST).
• Add to Brand Account with appropriate user role access.

📈 5. Post-Publishing Requirements

• Share the video via:
  • SayPro WhatsApp Broadcast
  • Email Newsletter
  • SayPro LMS platform
  • All relevant social media (Facebook, LinkedIn, X/Twitter, TikTok)
• Monitor and report metrics weekly (views, likes, comments, CTR).
• Respond to comments within 48 hours.

🔄 6. Maintenance and Updates

• Review older videos every 6 months for relevance.
• Archive outdated videos in private/unlisted status.
• Update titles/descriptions if SEO trends change.

📝 Roles & Responsibilities

❗ Non-Compliance

Failure to follow these guidelines may result in:

• Video removal
• Limited publishing access
• Disciplinary review for repeated offenses

📚 Related Documents

• SayPro Branding Guidelines – SayProP101
• SayPro Social Media Policy – SayProP510
• SayPro Content Approval Process – SayProP512-3-2