Tag: as

SayPro Performance Tracking Template

Tracking Period: [Insert Date Range]
Campaign Name (if applicable): [Insert Campaign Title]
Prepared by: [Name]
Last Updated: [Insert Date]

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1. Website Performance Metrics

Metric	Target	Actual	Variance	Comments/Insights
Total Website Visits	[e.g., 10,000]	[e.g., 8,765]	[e.g., -1,235]	[Traffic dip after week 2; optimize SEO]
Unique Visitors	[e.g., 7,000]	[e.g., 6,250]	[e.g., -750]
Bounce Rate (%)	[e.g., < 40%]	[e.g., 52%]	[+12%]	High exit on pricing page
Avg. Session Duration	[e.g., > 2 mins]	[e.g., 1:45]	[-15s]	Improve content flow
Pages per Session	[e.g., 3]	[e.g., 2.3]	[-0.7]

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2. Lead Generation Metrics

Metric	Target	Actual	Variance	Comments/Insights
Total Leads Generated	[e.g., 250]	[e.g., 180]	[-70]	CTAs need to be improved
Conversion Rate (%)	[e.g., 5%]	[e.g., 3.8%]	[-1.2%]	Retargeting underperforming
Cost per Lead (CPL)	[e.g., $10]	[e.g., $13.50]	[+$3.50]	Reallocate budget from Facebook to Google Ads
Qualified Leads	[e.g., 150]	[e.g., 120]	[-30]

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3. Campaign Engagement Metrics

Platform	Metric	Target	Actual	Variance	Comments
Facebook	Engagement Rate (%)	[e.g., 8%]	[e.g., 7.5%]	[-0.5%]	Video posts performed better than images
Instagram	Follower Growth	[e.g., +500]	[e.g., +650]	[+150]	Influencer collab boosted reach
LinkedIn	Click-through Rate (CTR)	[e.g., 2.5%]	[e.g., 2.1%]	[-0.4%]	Test new ad copy
Email Campaign	Open Rate (%)	[e.g., 25%]	[e.g., 22.7%]	[-2.3%]	Segment list further for better personalization
Email Campaign	CTR (%)	[e.g., 5%]	[e.g., 4.1%]	[-0.9%]	Try a stronger subject line & CTA

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4. Sales & ROI Metrics

Metric	Target	Actual	Variance	Comments
Total Revenue Generated	[e.g., $25,000]	[e.g., $22,000]	[-$3,000]	Potential clients dropped off after consultation
Return on Ad Spend (ROAS)	[e.g., 4x]	[e.g., 3.5x]	[-0.5x]	Optimize top-performing ad sets
Customer Acquisition Cost	[e.g., $50]	[e.g., $65]	[+$15]
Conversion from Leads to Sales	[e.g., 30%]	[e.g., 28%]	[-2%]	Improve lead nurturing email sequence

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5. Performance Summary & Next Steps

Overall Performance Rating: ☐ Excellent ☐ Good ☐ Average ☐ Needs Improvement

Key Wins:

• [Example: Increased Instagram engagement through video content]
• [Example: Generated 120 qualified leads from landing page A]

Challenges:

• [Example: Bounce rate increased significantly on mobile]
• [Example: High CPL on Facebook Ads]

Recommended Actions:

• Improve CTA clarity on landing pages
• Run A/B testing for email subject lines
• Reallocate budget from low-performing platforms
• Enhance mobile responsiveness for landing pages

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6. Tracking Tools & Platforms Used

• Google Analytics / GA4: Website traffic, session data, bounce rate
• Meta Business Suite: Facebook & Instagram ads
• LinkedIn Campaign Manager: B2B ad performance
• Mailchimp / HubSpot / MailerLite: Email analytics
• Google Data Studio / Looker Studio: Custom dashboards
• CRM Platform: Lead tracking, funnel analysis