Tag: Execution

Goal: Run A/B tests on at least 10 distinct posts by the end of Q1 2025
Initiative: SCMR-4 – SayPro Monthly A/B Testing (February)
Oversight: SayPro Marketing Royalty
Execution: SayPro Posts Office

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🎯 Strategic Goal

Objective Statement:
Conduct A/B tests on a minimum of 10 posts by March 31, 2025, covering a range of SayPro content formats—including articles, blog posts, and landing pages—to enhance performance metrics such as CTR, bounce rate, and time on page.

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1️⃣ Why This Matters

Running A/B tests on a diverse range of content types enables SayPro to:

• Uncover performance patterns across different page formats
• Tailor optimization strategies for various user intents (informational vs. transactional)
• Strengthen overall editorial strategy with real data insights
• Scale successful formats site-wide with confidence

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2️⃣ Content Type Breakdown

Content Type	Description	# of Test Candidates
Blog Posts	Informational content aimed at organic traffic	4
Articles	Thought leadership and insights pieces	3
Landing Pages	Lead capture, product, or campaign pages	3
Total		10 minimum

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3️⃣ Test Elements to Be A/B Tested

Test Element	Variation Types	Objective
Post Titles	Keyword-focused vs. emotional/curiosity titles	Improve CTR
Intros	Narrative vs. list-style leads	Reduce bounce
CTA Phrasing	“Get Started” vs. “Try Free for 7 Days”	Increase engagement
Visual Elements	Hero image vs. no image; branded vs. stock	Increase time on page
Content Layout	Dense paragraph vs. scannable structure	Improve scroll depth

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4️⃣ Selection Criteria for Posts

Posts are selected based on:

• Sufficient traffic volume (minimum 500 monthly visits)
• Moderate to high bounce rate (>50%)
• Keyword position opportunity (ranked 8–20 in Google)
• Content age > 90 days (for historical comparison)

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5️⃣ Timeline & Execution Plan

Milestone	Deadline	Responsible	Status
Identify 15 candidate posts	Jan 10, 2025	SEO Analyst	✅ Completed
Finalize 10 posts for testing	Jan 15, 2025	Content Manager	✅ Completed
Design variants (titles, intros, layout)	Jan 25, 2025	Copy & Design Team	✅ Completed
Launch first A/B tests	Feb 1, 2025	Dev & Web Team	✅ In Progress
Monitor performance (weekly)	Feb–Mar 2025	Analytics Team	⏳ Ongoing
Complete all tests	March 25, 2025	Posts Office	📅 Scheduled
Final report to Royalty	March 31, 2025	Content Analyst	📅 Scheduled

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6️⃣ Measurement & Tracking

Tool	Purpose
Google Optimize / SayPro CMS	Launch and manage A/B tests
GA4 (Google Analytics 4)	Track CTR, time on page, bounce rate
Google Search Console	Monitor search rankings and impressions
SayPro A/B Test Tracker	Central tracking sheet for test outcomes

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7️⃣ Evaluation Criteria

• Minimum 10 posts tested, distributed across the three content types
• Statistically valid results (95% confidence, where possible)
• Documented learnings for each test
• At least 3 high-performing variants identified and eligible for site-wide implementation

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8️⃣ Reporting Framework

Report Type	Frequency	Owner
Weekly Test Snapshot	Every Monday	Analytics Lead
Midpoint A/B Summary	Feb 20, 2025	SayPro Posts Office
Final Q1 Report	March 31, 2025	SayPro Marketing Royalty

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9️⃣ Post-Q1 Deliverables

• SayPro A/B Testing Playbook v1.0 – Best practices and winning formats
• Rollout Plan for successful variants to 30+ evergreen posts
• Q2 Testing Focus Shift – Long-form vs. short-form performance testing

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Would you like this execution plan formatted as:

• A Google Docs briefing sheet for distribution?
• An Excel tracking template for test metrics?
• A presentation deck for review with SayPro leadership?