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Document Title: A/B Test Plan
Context: From SayPro Monthly February SCMR-4 — SayPro Monthly A/B Testing, performed under the guidance of the SayPro Posts Office within the SayPro Marketing Royalty Division.

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Purpose of the Document:

The A/B Test Plan is a foundational document that outlines the scope, structure, and intended outcomes of any A/B testing initiative carried out by SayPro marketing personnel. This document ensures alignment across teams and stakeholders, maintains testing consistency, and supports effective analysis and optimization of content (such as post titles, formats, and CTAs).

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Document Type:

📄 Formal Internal Document (To be submitted before A/B test execution begins)

Submitted By:

• Employee Role: A/B Testing Manager / Marketing Analyst / Content Strategist
• Reporting To: SayPro Posts Office (under SayPro Marketing Royalty)

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Required Contents of the A/B Test Plan Document:

1. Test Overview

• Test Name / ID: (e.g., “SCMR-4-TITLE-VARIATION-Q1”)
• Department: SayPro Marketing Royalty → SayPro Posts Office
• Test Owner: [Employee Full Name and Role]
• Start Date & Planned Duration: [Start Date] – [Expected End Date]
• Target Audience: Define the user segment or demographic group (e.g., new visitors, mobile users, returning subscribers).

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2. Test Objectives

Clearly articulate what the A/B test aims to achieve.

Examples:

• Increase click-through rates (CTR) on blog post titles.
• Reduce bounce rate on product detail pages.
• Improve engagement time by testing visual elements in blog posts.
• Identify which CTA version drives more conversions.

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3. Hypothesis

Document a clear, testable hypothesis based on previous user behavior or content performance.

Example:

“We believe that a more concise, action-oriented post title (Version B) will generate a higher CTR compared to the current title (Version A), as it better aligns with user intent and browsing behavior.”

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4. Test Variations

Detail the versions being tested.

• Variation A (Control):
  Describe the current version of the title, content, CTA, layout, etc.
• Variation B (Variant):
  Describe the new version being tested. Include:
  • Title/CTA/Design differences
  • Structural or formatting changes
  • Media or graphic updates

Include screenshots or mockups as needed for visual clarity.

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5. Key Metrics to Measure

Specify the KPIs that will be used to determine success or failure of the test.

Must Include (as relevant):

• Click-Through Rate (CTR)
• Time on Page
• Bounce Rate
• Engagement Rate (e.g., comments, shares, media interaction)
• Conversion Rate
• Scroll Depth
• Heatmap Interaction Points (if applicable)

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6. Traffic Split Strategy

Indicate how traffic will be divided among the test variations.

• Standard 50/50 split (recommended)
• Custom ratio (with justification)

Include notes on how traffic will be segmented (by geography, device, behavior, etc.)

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7. Testing Tools & Platforms

Mention the tools being used for test implementation and tracking.

Examples:

• Google Optimize
• Optimizely
• Google Analytics (GA4)
• Hotjar / Crazy Egg
• VWO (Visual Website Optimizer)
• Tag Manager (for event tracking)

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8. Expected Duration

Define the testing period based on traffic projections and minimum sample size needed for statistical significance.

Example:

“This test will run for 14 days or until a minimum of 5,000 users have interacted with each variation, whichever comes first.”

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9. Success Criteria

Define what will be considered a successful outcome. Include statistical thresholds if applicable.

Example:

“Variation B will be considered successful if it improves CTR by at least 15% over Variation A with a confidence level of 95%.”

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10. Potential Risks & Mitigation

Identify possible issues that may arise and how they will be addressed.

Examples:

• Uneven traffic split → Manual rebalancing via testing tool
• Slow load times → Optimize media and scripts
• User confusion → Use clear labeling and consistent UI elements

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11. Review and Approval

Include signatures or digital approvals from relevant supervisors or departments.

Required Approvals:

• A/B Testing Manager (Document Owner)
• SayPro Posts Office Representative
• SayPro Marketing Royalty Lead
• (Optional) Data Analyst or QA Lead for review of metrics design

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Submission & Versioning:

• Initial Submission Deadline: [Date]
• File Naming Convention: SayPro_ABTestPlan_<TestName>_<MM-YYYY>.docx/pdf
• Version Control: Maintain updates using a version log (v1.0, v1.1, etc.)
• Storage Location: Upload to the internal SayPro Testing Repository under /Marketing/A-B-Testing/2025/Q1/

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Conclusion:

Submitting a clear, detailed A/B Test Plan ensures SayPro’s testing process is strategic, measurable, and aligned with business goals. This document serves as the blueprint for every test run under the SayPro Monthly SCMR-4 A/B Testing initiative, ensuring quality control, accountability, and optimized content outcomes.

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