Your cart is currently empty!
Tag: literacy
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
-
SayPro CEO Neftaly Malatjie Accepts Invitation to Join Ithute Financial Literacy Programme for Diepsloot Youth
Johannesburg – June 2025
In a significant development for youth empowerment in one of Gauteng’s most underserved areas, Neftaly Malatjie, CEO of the South African Youth Project (SayPro), has formally accepted an invitation to participate in the Ithute Financial Literacy Programme. The initiative is focused on improving financial knowledge and economic resilience among young people living in Diepsloot.The Ithute Programme—aptly named from the Sesotho word meaning “learn”—aims to break cycles of poverty by equipping youth with the tools and knowledge needed to manage their finances, build savings, avoid debt traps, and pursue entrepreneurial ventures. The partnership with SayPro marks a strategic move to leverage experienced voices in youth development for greater reach and impact.
A Shared Vision for Youth Empowerment
Speaking at the announcement, Neftaly Malatjie emphasized the importance of collective action in addressing systemic challenges:
“Our communities are filled with untapped potential. What’s lacking is access—access to information, resources, and real-world skills like financial literacy. I’m proud to stand with Ithute and the young people of Diepsloot to change that narrative. This partnership reflects SayPro’s ongoing mission to empower youth with knowledge that leads to lasting change.”
SayPro, under Malatjie’s leadership, has become one of the most impactful youth development organisations in South Africa, offering services in over 180 communities nationwide. From job readiness training to entrepreneurship development, SayPro is recognized for its practical, action-based approach to social change.
Reaching the Heart of Diepsloot
Diepsloot, home to over 350,000 residents, has long faced challenges related to unemployment, informal housing, and limited access to quality education. Youth in the area are particularly vulnerable to economic exclusion, with many lacking the financial tools needed to build secure futures.
The Ithute Financial Literacy Programme is tailored specifically to the realities of township life. Through a series of interactive workshops, digital resources, peer mentorship, and community-based events, participants will learn:
- How to open and manage a bank account
- The basics of budgeting and saving
- Understanding credit, loans, and interest rates
- How to start and run a micro-enterprise
- Digital financial tools and mobile banking
Building Sustainable Impact
The inclusion of SayPro and Malatjie not only boosts the credibility of the programme but also extends its reach, enabling integration with SayPro’s national platforms, mentorship network, and digital learning tools.
According to programme coordinator Themba Mazibuko, the partnership is a game-changer:
“Mr. Malatjie brings not just expertise, but inspiration. His journey—from growing up in similar conditions to leading a nationally recognized organization—will resonate deeply with the youth. This isn’t just about teaching people to save money; it’s about helping them believe in their capacity to change their lives.”
The Ithute Programme expects to enroll at least 500 youth from Diepsloot in its pilot phase, with ambitions to expand to other townships in Gauteng and beyond by 2026. Regular progress monitoring, impact assessments, and success stories will be documented to guide future rollout.
Get Involved
The Ithute Financial Literacy Programme invites schools, local businesses, non-profits, and volunteers to contribute to this growing movement. Whether through mentoring, donations, or awareness campaigns, the goal is to create a supportive ecosystem for young people to thrive financially and socially.
For more information or to get involved, please visit www.saypro.online
-
SayPro Financial literacy
SayPro Monthly – May Edition (SCRR-1)
Research Segment: Middle-Class Market
Prepared by: SayPro Research Royalty
Segment Focus: Research Products, Courses, Advertisements, Jobs, Events & Classifieds
1. Executive Summary
The May 2025 SayPro Monthly (SCRR-1) presents a comprehensive overview of research-backed insights, initiatives, and offerings by SayPro targeting the urban and peri-urban middle class in Sub-Saharan Africa. This segment represents a dynamic, aspirational, and increasingly digitally-connected demographic. Key findings emphasize their growing demand for educational advancement, employment mobility, financial literacy, and lifestyle-enhancing products.
2. Research Products (Middle-Class Oriented)
2.1. SayPro Middle Class Barometer (MCB)
A real-time dashboard assessing trends in spending, education, employment, and social media sentiment.- Metrics: Monthly disposable income, retail spending, education enrollments
- Tools: SayPro Insight Panel™, SayPro Market Pulse Surveys
2.2. SayPro Financial Resilience Index (FRI)
Tracks savings behavior, insurance uptake, credit usage, and investment by middle-income earners.- Audience: Age 25–45; income range $3,000–$9,000/year
- Methodology: Panel data + ethnographic field interviews
2.3. SayPro Mobility & Career Trajectory Report
This longitudinal study follows middle-class professionals across 5 years to evaluate career progression, retraining, and inter-sectoral mobility.
3. Courses & Learning Products
3.1. Financial Literacy for Middle-Class Youth (New Launch)
- Target Group: Youth aged 18–30 from urban middle-class households
- Content: Budgeting, credit management, savings tools, crypto basics
- Delivery: Online + Hybrid bootcamps in SayPro Centres
- Outcome: Certificate + Financial Planning Toolkit
3.2. Professional Development Pathways
Courses designed to upskill mid-career professionals in:- Digital marketing
- Project management (Agile, PMP)
- Data analysis (Power BI, Python, Excel)
3.3. SayPro EdTech Access Pass (SEAP)
A discounted subscription for middle-income families for year-round access to SayPro partner learning platforms, available via SayPro Community Wallet.
4. Advertisements (Middle-Class Behavioral Focus)
4.1. Thematic Campaigns
- “Build Your Better Future” – Emphasizing home ownership, education, and professional upskilling
- “Save Smart, Live Smart” – Featuring products on insurance, savings, and investment tailored for middle-class families
4.2. Channels Used
- Digital: Meta, YouTube Shorts, TikTok for Professionals
- Print: Community newspapers, monthly finance columns
- Influencers: Micro-influencers within professional sectors (teachers, nurses, engineers)
5. Employment and Job Trends
5.1. SayPro Job Portal Analytics – May Snapshot
- Top Sectors: Health Services, Tech, Green Economy, Financial Services
- Average Application Rate: 65/job
- Employer Demand: Mid-skill roles with digital fluency
5.2. Job Readiness Bootcamps
- “Middle-Class Mobility Tracks”: 2-week intensive training programs
- Topics: Resume building, interview simulation, workplace communication
6. Events – Empowering the Middle Class
6.1. SayPro Middle-Class Summit 2025 (Preliminary Roundtable – May)
- Focus: Aspirational living, policy engagement, public-private financing
- Attendees: Civic leaders, community educators, fintech innovators
6.2. Monthly Local Chapters
- Locations: Pretoria, Accra, Nairobi, Lusaka
- Activities: “Finance Fridays”, “Job Connect Saturdays”, “Learning Lunches”
7. Classifieds – Community-Centric Opportunities
7.1. Smart Buy & Sell – Verified Listings for Middle-Class Users
- Real estate listings: Affordable housing, rent-to-own
- Small business ads: Educational services, tutoring, wellness products
7.2. SayPro Talent Classifieds
- Profile exposure for freelancers and micro-entrepreneurs
- Verified credentials + SayPro Portfolio Integration
8. Strategic Recommendations
- Expand the Financial Literacy Youth Product to be embedded into public high school enrichment curricula.
- Prioritize mobile-first platforms for both job placement and learning.
- Partner with co-operative banks and SACCOs for bundled insurance, credit, and savings products targeting middle-income earners.
- Leverage community leaders and religious institutions for wider campaign trust and engagement.
9. Closing Remarks
The May SCRR-1 outlines SayPro’s commitment to engaging the middle class not only as consumers but as partners in shaping inclusive economic growth. Our insights guide interventions that are scalable, culturally aligned, and digitally accessible.