Tag: M&E-driven

Objective:

Design, develop, and launch a publicly accessible M&E-driven dashboard that displays SayPro’s key impact metrics, marketing performance, and program outcomes by May 31.

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🛠️ Step-by-Step Implementation Plan

1. Define Dashboard Purpose and Audience (by May 24)

• Target Users: Donors, partners, community members, media
• Goals:
  • Communicate SayPro’s impact visually
  • Show real-time or periodic updates
  • Build trust through data transparency

2. Select Platform and Tools (by May 25)

Choose a tool that allows for public publishing and live data updates:

Tool	Pros	Recommended For
Google Looker Studio	Free, live Google Sheets integration	Fast deployment
Power BI (Public Embed)	Advanced visualizations	Complex reporting
Tableau Public	Strong visuals, widely used	Donor-facing reports
Superset or Metabase	Self-hosted, secure	Tech-savvy teams

3. Select Key M&E and Marketing Indicators (by May 25)

From M&E:

• Client satisfaction rates
• % of program objectives achieved
• Number of beneficiaries reached
• Impact metrics (e.g. post-training employment rates)

From Marketing:

• Campaign reach and engagement rates
• Conversion rates from ads or campaigns
• Traffic sources to SayPro platforms

Tip: Limit to 8–10 key metrics for clarity.

4. Prepare the Data Source (by May 26)

• Use Google Sheets, Airtable, or a live database (e.g. PostgreSQL, Firebase)
• Automate data flow using tools like Zapier, Google Apps Script, or APIs
• Ensure data is anonymized and compliant with privacy laws

5. Design the Dashboard (by May 28)

Sections to Include:

• Overview: Total reach, satisfaction score, impact score
• Program Highlights: Outcomes from key initiatives (e.g. Erasmus+, Youth Skills)
• Marketing Insights: Web traffic, conversion trends, campaign performance
• Updates: Latest activities, training sessions, success stories

Design Tips:

• Use color-coded charts (green = on track, red = needs attention)
• Add filters (e.g. by program, region)
• Mobile-friendly layout

6. Test and Review (by May 29)

• Internal testing with SayPro staff for:
  • Data accuracy
  • Load speed
  • Usability
• Fix bugs or data sync issues

7. Launch and Publicize (May 31)

• Embed dashboard on the SayPro website or share a public link
• Announce on all platforms: email, social media, press release
• Include a short guide or infographic on how to interpret the data

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📊 Example Dashboard Wireframe (High-Level)

markdownCopyEdit---------------------------------------------------------
| SAYPRO IMPACT DASHBOARD (Public Beta)                |
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| TOTAL BENEFICIARIES | CLIENT SATISFACTION | % GOALS MET |
|        3,245        |         87%         |     92%     |
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| ⚙️ PROGRAM HIGHLIGHTS                                 |
| - Erasmus+ → 450 youth placed | 90% satisfaction       |
| - Life Skills → 1,200 trained | 78% employed post      |
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| 📈 MARKETING METRICS                                   |
| - Website Visits: 22,300 (↑15%)                        |
| - Campaign CTR: 2.3%                                   |
| - Source: 50% Social, 30% Organic, 20% Paid            |
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| 🕒 LAST UPDATED: May 29, 2025                         |
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✅ Success Indicators

KPI	Target
Launch Deadline Met	May 31
Dashboard Uptime	≥ 99%
Page Views in First 2 Weeks	≥ 500
Stakeholder Feedback Score	≥ 85% satisfaction