Brand Awareness (1–30)

1. Have you heard of SayPro before today?
2. Where did you first learn about SayPro?
3. Can you describe what SayPro does in a few words?
4. Which of these logos is SayPro’s?
5. How often do you see or hear about SayPro in the media?
6. Which SayPro programs or services are you familiar with?
7. Can you name any SayPro initiatives without assistance?
8. Have you visited the SayPro website or mobile app?
9. How would you rate your familiarity with SayPro on a scale of 1–10?
10. Do you follow SayPro on social media?
11. Which SayPro campaigns or events do you recall recently?
12. How frequently do you interact with SayPro’s content online?
13. Have you ever received information about SayPro through word-of-mouth?
14. How visible do you believe SayPro is in your community?
15. Have you seen SayPro advertisements or promotional material recently?
16. Are you aware of SayPro’s involvement in social impact projects?
17. Would you say SayPro is a national or international organization?
18. Do you associate SayPro with any specific social issues?
19. Which sectors do you associate SayPro with (e.g., education, health)?
20. Can you distinguish SayPro from its competitors or similar brands?
21. How would you rate SayPro’s presence compared to similar organizations?
22. Do you know where SayPro is headquartered?
23. Are you aware of any SayPro-affiliated brands or platforms?
24. Which of the following services are provided by SayPro?
25. Would you say SayPro is innovative or traditional?
26. Are SayPro’s brand colors or slogans familiar to you?
27. How frequently do you encounter SayPro during community events?
28. When you hear “SayPro,” what’s the first thing that comes to mind?
29. Have you ever recommended SayPro to someone else?
30. Do you know how to get involved with SayPro?

🟡 Brand Trust (31–65)

31. How much do you trust SayPro to act in the public’s best interest?
32. Do you believe SayPro is transparent in its communication?
33. How reliable are SayPro’s programs or services in your experience?
34. Does SayPro deliver on its promises?
35. Do you believe SayPro manages its funds responsibly?
36. Would you trust SayPro with your personal data?
37. On a scale of 1–10, how trustworthy is SayPro?
38. Has SayPro ever broken your trust? If yes, how?
39. Do you believe SayPro listens to public feedback?
40. Would you trust SayPro to lead a national campaign?
41. Is SayPro honest in its marketing or messaging?
42. Would you donate to SayPro or recommend others do so?
43. How confident are you in SayPro’s leadership team?
44. How ethically do you believe SayPro operates?
45. Has SayPro ever been involved in a controversy that affected your trust?
46. Would you allow SayPro to influence your opinion on social issues?
47. Do you trust SayPro to represent underserved communities fairly?
48. How consistent is SayPro in its brand behavior and values?
49. Would you trust SayPro with long-term community development projects?
50. Is SayPro credible when it communicates in times of crisis?
51. Do you feel SayPro’s intentions are genuine?
52. Would you send a family member to a SayPro program or event?
53. How often do you question SayPro’s motives or actions?
54. Have you ever had a trustworthy interaction with SayPro staff?
55. How transparent is SayPro about its funding sources?
56. Would you be comfortable working with SayPro professionally?
57. Do you feel SayPro protects the interests of its stakeholders?
58. Is SayPro perceived as dependable in your community?
59. Would you believe a claim made by SayPro without fact-checking?
60. How frequently does SayPro deliver measurable impact?
61. Has SayPro earned your trust over time?
62. Would you consider SayPro a “safe” brand?
63. How accountable is SayPro when things go wrong?
64. Do you consider SayPro a long-term, stable organization?
65. What would SayPro need to do to improve your trust?

🔵 Brand Affinity (66–100)

66. How much do you personally identify with SayPro’s mission?
67. Would you wear or display SayPro-branded merchandise?
68. Do you feel emotionally connected to SayPro?
69. Would you choose SayPro over a competitor?
70. Have you actively engaged with SayPro by attending events or volunteering?
71. Would you be proud to say you support SayPro?
72. How aligned are your personal values with SayPro’s values?
73. Have you shared SayPro content with your social circle?
74. Would you describe yourself as a SayPro supporter or advocate?
75. On a scale of 1–10, how much do you like SayPro?
76. Would you join a SayPro community or membership program?
77. How likely are you to participate in a SayPro campaign?
78. Would you refer others to SayPro services?
79. What emotions do you associate with SayPro?
80. Do you feel SayPro understands your needs or challenges?
81. Would you attend a SayPro-hosted celebration or conference?
82. How much of a personal connection do you feel with SayPro’s story?
83. Would you follow SayPro’s journey over the next few years?
84. Do you think SayPro reflects your identity or lifestyle?
85. Is SayPro a “brand for people like you”?
86. How often do you talk about SayPro with others?
87. Have you ever been inspired by SayPro’s work?
88. Would you share a testimonial or story about SayPro?
89. How well does SayPro support people in your community?
90. Would you advocate for SayPro during a policy discussion?
91. Have you used or benefited from SayPro’s services personally?
92. Would you volunteer long-term with SayPro?
93. If SayPro ceased to exist, would it impact you personally?
94. Would you write a recommendation or review for SayPro?
95. How often do you engage with SayPro content intentionally?
96. Do you feel SayPro values people like you?
97. Would you invest in a SayPro initiative if possible?
98. Would you feel confident explaining SayPro’s impact to others?
99. If SayPro launched a loyalty program, would you join?
100. What makes SayPro different from other organizations you admire?